AI shopping assistant

Alrahman, Amr Abd

http://hdl.handle.net/10198/35141

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Authors

Alrahman, Amr Abd

Advisor(s)

Lopes, Rui Pedro

Abstract(s)

This project addresses the challenge of online shoppers feeling overwhelmed by the vast array of options available on e-commerce platforms, a problem that often leads to cart abandonment and revenue losses for store owners. The proposed solution is the development of an AI-powered virtual fashion assistant capable of understanding customer preferences in real-time and suggesting curated product recommendations. By offering personalized, streamlined guidance, the assistant simplifies the journey from browsing to checkout while preserving the customer’s freedom to design a custom look. This approach not only enhances user satisfaction but also increases conversion rates and customer retention for online retailers.