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Advisor(s)
Abstract(s)
In recent years, management of the territory as a brand through the use of marketing tools hitherto used by companies has been gaining prominence. The importance of tourism as a driving force and driver of national, regional, and/or local economies is notorious. In view of the relevance of tourism, namely gastronomic tourism (in the dissemination and promotion of so many regions), the present chapter is strongly focused on this tourism segment. We consider adjusted, to perceive how the affectivity of the residents toward the local gastronomy, will be or are not determining factors in the valorization of the territories. In this study, it will be sought to understand the role of the local population (in particular, the population living in the municipality of Penafiel, i.e., Lamprey Festival) in the dynamization of this type of tourist. It is also sought to assess the degree of affectivity of the residents to the local gastronomy, in particular, with one of the delicacies present in the territory, the lamprey (i.e., perspective of tourism and hospitality). Research of a qualitative nature was carried out, namely through semistructured interviews and a focus group. The results show that the role of the residents is preponderant with regard to the success of gastronomic tourism in the territory in a logic of regional development. Specifically, the results seem to show a strong affectivity on the part of the residents, being that it can be used in the field of marketing of places and territorial communication. From an interdisciplinary perspective, the present study presents inputs for marketing (of places), for tourism, and for local development (e.g., tourism or gastronomic events). In the end, some limitations of the study are presented and the next lines of research are outlined.
Description
Keywords
Gastronomic tourism Local development Festival Destination branding
Citation
Fernandes, Miguel José; Sousa, Barbosa Bruno; Correia, Ricardo. (2024). Place knowledge management in promoting gastronomic tourism and regional development: a case study applied to the lampreia festival in Portugal. In Knowledge management and knowledge sharing. Switzerland: Springer. p. 89-97. ISBN 978-3-031-37868-3
Publisher
Springer Nature