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O projeto Satre foi idealizado como uma solução baseada no impacto da pandemia de Covid-
19 nos hábitos alimentares dos portugueses, que desencadeou a utilização massiva de
produtos de utilização única contendo plásticos e outros materiais. O principal objetivo é ser
uma solução inovadora que substitua de forma mais eficaz os sacos reutilizáveis, a utilizar a
fidelização do cliente em conjunto com o software como diferenciador de mercado. Os
métodos utilizados para identificar o problema foram a Problem tree, o Problem Canvas,
pesquisa bibliográfica, observações e entrevistas com potenciais clientes. Todas as análises
foram realizadas em Bragança, cidade base do projeto, e a questão-problema foi definida
como: "A dificuldade de reutilização dos sacos no serviço de takeaway". O resultado foi um
produto com um design inovador, dobrável, que pode ser utilizado como saco de compras, de
mão ou de bolso. A sua matéria-prima é um subproduto industrial e um dos seus elementos
gráficos é um QR code que permite aos consumidores acederem ao programa de fidelização,
oferecido pela rede de empresas parceiras. Os benefícios estendem-se também às empresas
aderentes, uma vez que se verifica um aumento das vendas devido à fidelização dos
consumidores e à redução dos gastos com sacos de transporte, bem como ao marketing com a
impressão do logótipo da empresa no produto e espaço no site da Satre para redirecionar os
consumidores para as páginas oficiais. Com este produto espera-se implantar uma economia
circular que seja baseado na conservação dos recursos naturais e em benefícios econômicos
para toda a cadeia, além de atingir os objetivos definidos pelas ODS e pelo pacto português
para o plástico.
The Satre project was conceived as a solution based on the impact of the COVID-19 pandemic on Portuguese eating habits, which triggered the massive use of single-use products containing plastics and other materials. The main objective is to be an innovative solution that more effectively replaces reusable bags by using customer loyalty together with software as a market differentiator. The methods used to identify the problem were the Problem Tree, Problem Canvas, literature research, observations, and interviews with potential customers. All the analyses were carried out in Bragança, the project's host city, and the problem question was defined: "The difficulty of reusing bags in the takeaway service. The result was a product with an innovative, foldable design that can be used as a carrier bag, handbag, or pocket size. Its raw material is an industrial by-product and one of its graphic elements is a QR code that allows consumers to access the benefits software offered by the network of partner companies. The benefits are also extended to member companies, as there is an increase in sales due to consumer loyalty and a reduction in spending on carrier bags, as well as marketing with the printing of the company logo on our product and space on the Satre website to redirect consumers to the official pages. With this product we hope to implement a circular economy based on the conservation of natural resources and economic benefits for the entire chain, as well as achieving the goals set by the SDGs and the Portuguese plastics pact.
The Satre project was conceived as a solution based on the impact of the COVID-19 pandemic on Portuguese eating habits, which triggered the massive use of single-use products containing plastics and other materials. The main objective is to be an innovative solution that more effectively replaces reusable bags by using customer loyalty together with software as a market differentiator. The methods used to identify the problem were the Problem Tree, Problem Canvas, literature research, observations, and interviews with potential customers. All the analyses were carried out in Bragança, the project's host city, and the problem question was defined: "The difficulty of reusing bags in the takeaway service. The result was a product with an innovative, foldable design that can be used as a carrier bag, handbag, or pocket size. Its raw material is an industrial by-product and one of its graphic elements is a QR code that allows consumers to access the benefits software offered by the network of partner companies. The benefits are also extended to member companies, as there is an increase in sales due to consumer loyalty and a reduction in spending on carrier bags, as well as marketing with the printing of the company logo on our product and space on the Satre website to redirect consumers to the official pages. With this product we hope to implement a circular economy based on the conservation of natural resources and economic benefits for the entire chain, as well as achieving the goals set by the SDGs and the Portuguese plastics pact.
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Covid- 19 Problem tree Problem Canvas QR code Marketing