Determinant factors of honey purchase and consumption in Trás-os-Montes region, Portugal

Ribeiro, Maria Isabel; Fernandes, António; Diniz, Francisco; Cabo, Paula

Publication

Determinant factors of honey purchase and consumption in Trás-os-Montes region, Portugal

2018Conference object

dc.contributor.author	Ribeiro, Maria Isabel
dc.contributor.author	Fernandes, António
dc.contributor.author	Diniz, Francisco
dc.contributor.author	Cabo, Paula
dc.date.accessioned	2019-02-11T12:00:47Z
dc.date.available	2019-02-11T12:00:47Z
dc.date.issued	2018
dc.description.abstract	Honey is considered the only food of animal origin that can be consumed without being processed. The honey is, also, considered a natural and healthy product with dietary, nutritional and medicinal characteristics. Quality, geographical region of production, information available on the products’ label, brand's reputation, variety, texture, taste, aroma, appearance, packaging and price are important factors when consumers choose to purchase honey. Thus, this research intends to identify determinant factors on which consumers base their purchasing decision. A cross-sectional study was developed based on a non-probabilistic sample of 474 individuals, of whom 399 were honey consumers. Data collection took place from March to May 2016 and was based on a questionnaire developed by Ribeiro et al. (2009), which was applied directly to consumers in the city of Bragança. Later, data was analysed with SPSS 23.0 software. The data analysis includes a univariate descriptive analysis and a multivariate analysis that involved the estimation of a binary logistic regression. The significant parameters of the logit model were taste, colour, origin and certification label, at a significance level of 1%. These characteristics explained 68.9% of the consumer's decision to purchase honey since consumers recognize authenticity and distinctive attributes of the product.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Ribeiro, Maria Isabel; Fernandes, António; Diniz, Francisco; Cabo, Paula (2018). Determinant factors of honey purchase and consumption in Trás-os-Montes region, Portugal. In 6th International Conference on Economics. Ankara. ISBN 978-975-8958-7	pt_PT
dc.identifier.isbn	978-975-8958-7
dc.identifier.uri	http://hdl.handle.net/10198/18834
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	Turkye Ekonomi Kurimu	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	pt_PT
dc.subject	Consumers	pt_PT
dc.subject	Honey	pt_PT
dc.subject	Trends	pt_PT
dc.subject	Determinant factors	pt_PT
dc.subject	Purchase	pt_PT
dc.title	Determinant factors of honey purchase and consumption in Trás-os-Montes region, Portugal	pt_PT
dc.type	conference object
dspace.entity.type	Publication
oaire.citation.conferencePlace	Ankara	pt_PT
oaire.citation.endPage	125	pt_PT
oaire.citation.startPage	125	pt_PT
oaire.citation.title	6th International Conference on Economics	pt_PT
person.familyName	Ribeiro
person.familyName	Fernandes
person.familyName	Cabo
person.givenName	Maria Isabel
person.givenName	António
person.givenName	Paula
person.identifier	2474707
person.identifier.ciencia-id	8D1B-9409-7921
person.identifier.ciencia-id	831E-7E0E-DFC1
person.identifier.ciencia-id	171A-E569-EAF4
person.identifier.orcid	0000-0002-5425-006X
person.identifier.orcid	0000-0002-9971-4796
person.identifier.orcid	0000-0002-8462-7657
person.identifier.scopus-author-id	58492545800
person.identifier.scopus-author-id	55815966700
person.identifier.scopus-author-id	41961021900
rcaap.rights	openAccess	pt_PT
rcaap.type	conferenceObject	pt_PT
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