Service recovery influence on consumer's complaint intention to obtain benefits. The case of the cruise ship industry

Santiago, Marcya; Correia, Ricardo

http://hdl.handle.net/10198/19278

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Authors

Santiago, Marcya

Correia, Ricardo

Abstract(s)

This paper investigates the influence of service recovery in the consumer's complaint intention to obtain benefits on the cruise industry. The research model proposed and tested empirically, was base on a sample of 164 cruise vacationers who had experience in the past a service failure. The model also shows the influence of cruise blogs on consumer’s complaint intention. The result of the analysis demonstrates higher influence of cruise blogs and reviews than service recovery strategies on the complaint intention. The findings of the study provide a better understanding of the service recovery on the cruise industry, being useful for the managers of the cruise companies. Finally, suggest as well, that cruise ship managers should implement new marketing strategies related to service recovery and at the same time attract cruise blogs to the company.

Keywords

Service recovery Cruise ship industry Cruise blogs Complaint intention

URI

http://hdl.handle.net/10198/19278

Citation

Santiago, Marcya; Correia, Ricardo (2018). Service recovery influence on consumer's complaint intention to obtain benefits. The case of the cruise ship industry. In 32nd International Business Information Management Association Conference. Sevilha. p. 2160- 2175. ISBN 978-0-9998551-1-9