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Consequences of greenwashing: a systematic literature review

datacite.subject.fosCiências Sociais::Sociologia
datacite.subject.fosCiências Sociais::Economia e Gestão
datacite.subject.sdg04:Educação de Qualidade
dc.contributor.authorRibeiro, Maria Isabel
dc.contributor.authorFernandes, António Pedro Ribeiro
dc.contributor.authorFernandes, Ana Isabel Ribeiro
dc.contributor.authorLopes, Isabel Maria
dc.contributor.authorFernandes, António
dc.date.accessioned2026-07-08T13:02:22Z
dc.date.available2026-07-08T13:02:22Z
dc.date.issued2026
dc.description.abstractGreenwashing is reflected in the green marketing strategies that companies and organizations frequently use to increase their competitive advantage and turnover by attracting ecologically conscious consumers. It occurs when the conduct of greenwashers does not align with the information they disclose about their environmental performance. In this context, the main objective of this research was to analyze the consequences of greenwashing practices. To achieve this objective, a systematic literature review was conducted in the Scopus database on August 21, 2023, using defined criteria and the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) statement. Based on the established selection criteria, 15 documents were analyzed. Most of the analyzed manuscripts were articles, grouped into 9 distinct thematic areas, underscoring the multidisciplinary nature of the greenwashing phenomenon. The results obtained enabled the identification of the consequences of greenwashing practices, with impacts on consumers, investors, cooperating companies, owners/shareholders, and society. Specifically, greenwashing increases confusion and misinformation, fosters consumer skepticism, influences purchase intentions, affects the company's profitability, and can cause significant ethical damage, manipulates society's values towards consumerism, promoting waste, harms consumers' well-being and society’s interests, undermines the credibility of companies and organizations, hinders sustainable purchasing behavior, and leads to a loss of consumer confidence.eng
dc.description.sponsorshipThis work was supported by national funds through FCT/MCTES (PIDDAC): CIMO, UIDB/00690/2020 (DOI:10.54499/UIDB/00690/2020) and UIDP/00690/2020 (DOI: 10.54499/UIDP/00690/2020); and SusTEC, LA/P/0007/2020 (DOI: 10.54499/LA/P/0007/2020). UNIAG, R&D unit funded by the FCT, Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. Project n.o UIDB/04752/2020.
dc.identifier.citationRibeiro, M.I.B., Fernandes, A.P.R., Fernandes, A.I.R., Lopes, I.M. & Fernandes, A.J.G. (2026). Consequences of greenwashing: a systematic literature review. In Proceedings of the 47th IBIMA Conference. p. 863-875. ISBN 979-8-9945104-0-7
dc.identifier.isbn979-8-9945104-0-7
dc.identifier.urihttp://hdl.handle.net/10198/36983
dc.language.isoeng
dc.peerreviewedyes
dc.publisherIBIMA
dc.relationMountain Research Center - UIDP/00690/2020
dc.relationAssociate Laboratory for Sustainability and Tecnology in Mountain Regions - LA/P/0007/2020
dc.relationApplied Management Research Unit - UIDB/04752/2020
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectCompanies
dc.subjectGreenwashing practices
dc.subjectMisleading publicity
dc.subjectSustainability
dc.titleConsequences of greenwashing: a systematic literature revieweng
dc.typeconference paper
dspace.entity.typePublication
oaire.awardNumberUIDP/00690/2020
oaire.awardNumberLA/P/0007/2020
oaire.awardNumberUIDB/04752/2020
oaire.awardTitleMountain Research Center - UIDP/00690/2020
oaire.awardTitleAssociate Laboratory for Sustainability and Tecnology in Mountain Regions - LA/P/0007/2020
oaire.awardTitleApplied Management Research Unit - UIDB/04752/2020
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F00690%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/LA%2FP%2F0007%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.endPage875
oaire.citation.startPage863
oaire.citation.titleProceedings of the 47th IBIMA Conference
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameRibeiro
person.familyNameLopes
person.familyNameFernandes
person.givenNameMaria Isabel
person.givenNameIsabel Maria
person.givenNameAntónio
person.identifier2474707
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.ciencia-id8812-AE1C-A316
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.orcid0000-0002-5425-006X
person.identifier.orcid0000-0002-5614-3516
person.identifier.orcid0000-0002-9971-4796
person.identifier.ridA-1728-2014
person.identifier.scopus-author-id58492545800
person.identifier.scopus-author-id55211017300
person.identifier.scopus-author-id55815966700
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
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