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Digital marketing impact on rural destinations promotion : a conceptual model proposal

2021Conference object Open access
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dc.contributor.authorRodrigues, Sónia
dc.contributor.authorCorreia, Ricardo
dc.contributor.authorMartins, José
dc.date.accessioned2021-10-14T16:34:26Z
dc.date.available2021-10-14T16:34:26Z
dc.date.issued2021
dc.description.abstractThe need to implement a new development dynamic in rural regions has been one of the concerns of the rural tourism sector, which is currently starting its digital transformation process and the adoption of digital technologies and tools. In the light of literature, one of the tools with the greatest promotion potential is digital marketing, since it allows reaching new and larger target audiences more efficiently and effectively. Realizing the lack of a conceptual and functional vision capable of guiding the planning and execution of digital marketing initiatives in the context of rural tourism, this article proposes a conceptual model focused on characterizing the potential impact that digital marketing initiatives can generate, namely in terms of the development of a positive image of the rural tourism destination and of the influence on the tourists’ decision to visit.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRodrigues, Sónia; Correia, Ricardo; Martins, José (2021) . Digital marketing impact on rural destinations promotion : a conceptual model proposal. In 16th Iberian Conference on Information Systems and Technologies (CISTI). p. 1-8. ISBN 978-989-54659-1-0pt_PT
dc.identifier.doi10.23919/CISTI52073.2021.9476533pt_PT
dc.identifier.urihttp://hdl.handle.net/10198/24026
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.relationINESC TEC- Institute for Systems and Computer Engineering, Technology and Science
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectRural tourismpt_PT
dc.subjectRural destinationpt_PT
dc.subjectDigital marketingpt_PT
dc.subjectDestination imagept_PT
dc.subjectIntention to visitpt_PT
dc.titleDigital marketing impact on rural destinations promotion : a conceptual model proposalpt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.awardTitleINESC TEC- Institute for Systems and Computer Engineering, Technology and Science
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F50014%2F2020/PT
oaire.citation.conferencePlaceChavespt_PT
oaire.citation.endPage8pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.title16th Iberian Conference on Information Systems and Technologies (CISTI)pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCorreia
person.familyNameMartins
person.givenNameRicardo
person.givenNameJosé
person.identifier2752542
person.identifierR-005-4SA
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.ciencia-idBC19-7E23-DA8C
person.identifier.orcid0000-0002-0132-4002
person.identifier.orcid0000-0002-7787-6305
person.identifier.ridB-5280-2014
person.identifier.scopus-author-id37085131800
person.identifier.scopus-author-id35321317600
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
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