Publicação
A proposal to understand the perception of trying insect-based food
| datacite.subject.fos | Ciências Sociais | |
| datacite.subject.sdg | 04:Educação de Qualidade | |
| datacite.subject.sdg | 03:Saúde de Qualidade | |
| dc.contributor.author | Martins, Oliva M.D. | |
| dc.contributor.author | Bastos, Adriana de Fatima Valente | |
| dc.contributor.author | Coelho, Ana Sofia | |
| dc.contributor.author | Nutu, Oana | |
| dc.contributor.author | Simion, Violeta-Elena Violeta | |
| dc.contributor.author | Bucea-Manea-Țoniș, Rocsana | |
| dc.contributor.author | Beck, Ceres | |
| dc.date.accessioned | 2026-03-06T09:26:26Z | |
| dc.date.available | 2026-03-06T09:26:26Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | The perspective of the world population growth, with an estimate of more than nine billion people by 2050 (UN, 2022), associated with environmental concerns, gives a singular combination able to create many future problems about humans and animals’ food supply. Recognizing that the available protein sources influence negatively the surrounding environment, it is crucial to reflect on safety food alternatives for the future of humanity. A protein can be of animal or vegetable origin, but the animal proteins have more impact on the environment (Lucchese-Cheung et al., 2020). The perverse effects of animal production on the environment can drive us to assume that the supply of this protein will be insufficient to meet the future global demand, which will favor increasing the price of meat. In this sense, it is urgent to find sustainable and accessible alternatives for future food and feeding to replace or complement the current sources of animal protein. So, edible insects could be considered as a viable and sustainable solution. This research aims to explore variables, agents, and barriers that influence insect-based food experimentation, proposing a project based on three phases of research: qualitative, quantitative, and experimental (sensorial perception). Assuming that sequential qualitative-quantitative is an adequate methodology (Steckler at al., 1992), the project intends also to develop experimental (sensorial) research, using experiencing influencing factors, such as: state of matter (liquid such as smooth, yogurt, juice, ice cream etc.; or solid, such as cereal bar, sweets, cooking, flour etc.); temperature (ambient temperature, hot, cold, etc.); vision (quantity, distribution, color, appearance, etc.); smell (mild/intense, pleasant/unfriendly, etc.); touch (thick/low consistent, solid/liquid, etc.). Changing food behavior, however, is a complex task, which involves perception, individual and social beliefs, as well as cognitive aspects of influence on decision making. Regarding food preferences, social pressure plays an important role (Ferreira et al., 2011) linked to local food traditions and cultural practices (Cicatiello et al., 2020). Furthermore, social beliefs are a form of social pressure, while individual beliefs reinforce attitudes (Fishbein & Ajzen, 1975). Also, friends, colleagues, or family recommendations can influence intention regarding trying insect-based food. Familiarity with food (Alhujaili, Nocella & Macready, 2023) and preparation (House, 2016), as well as the methods and ingredients (Hartmann et al., 2015), are important factors of influence. Finally, individual, social, and environmental benefits and risks can influence individuals to try insect-based food (Lange & Nakamura, 2021). In this regard, to modify individual behavior, it is possible to identify structural barriers in the environment, as well as agents, variables (factors) and respective relationship of influence (model of interaction) that can be used by Social Marketing to educate consumers and teach them to try alternative foods | eng |
| dc.identifier.citation | Martins, Oliva M.D.; Bastos, Adriana De Fatima Valente; Coelho,Ana Sofia; Nutu, Oana; Simion, Violeta-Elena; Bucea-Manea-Țoniș, Rocsana; Beck, Ceres (2025). A proposal to understand the perception of trying insect-based food. In 9th World Social Marketing Conference (WSMC) will focus on the theme "Catalysts for change: uniting global efforts to shape a better future, Ceres Grehs (2025). A proposal to understand the perception of trying insect-based food. In International Social Marketing Association. Alicante, Spain | |
| dc.identifier.uri | http://hdl.handle.net/10198/35973 | |
| dc.language.iso | eng | |
| dc.peerreviewed | yes | |
| dc.relation.hasversion | https://wsmconference.com/alicante-2025/call-for-abstracts | |
| dc.rights.uri | N/A | |
| dc.subject | Social Marketing | |
| dc.subject | Insect-based food | |
| dc.subject | Behavior | |
| dc.title | A proposal to understand the perception of trying insect-based food | eng |
| dc.type | conference poster | |
| dspace.entity.type | Publication | |
| oaire.citation.conferenceDate | 2025 | |
| oaire.citation.conferencePlace | Alicante, Spain | |
| oaire.citation.title | International Social Marketing Association | |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| person.familyName | Martins | |
| person.familyName | Coelho | |
| person.givenName | Oliva M.D. | |
| person.givenName | Ana Sofia | |
| person.identifier | 1025091 | |
| person.identifier | 2270676 | |
| person.identifier.ciencia-id | 221F-FF93-8879 | |
| person.identifier.ciencia-id | BC1C-630F-3EA4 | |
| person.identifier.orcid | 0000-0002-2958-691X | |
| person.identifier.orcid | 0000-0003-3389-3231 | |
| person.identifier.rid | J-5951-2015 | |
| person.identifier.scopus-author-id | 55324743500 | |
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| relation.isAuthorOfPublication.latestForDiscovery | faaf8b5a-a36d-41ef-89e1-34772e67a535 |