Publicação
Sensory marketing at the destination level: a conceptual approach
| dc.contributor.author | Correia, Ricardo | |
| dc.contributor.author | Franco, Ana | |
| dc.contributor.author | Meneses, Raquel | |
| dc.date.accessioned | 2021-12-21T10:16:52Z | |
| dc.date.available | 2021-12-21T10:16:52Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | Marketing strategies adopted in many destinations do not take into consideration the potential of the senses to generate memorable experiences. By ignoring a driving force of intangibility, such strategies do not value a major source of differentiation. In fact, in a time where the intangible assumes an essential role, the senses emerge as a key for the differentiation of a particular destination when compared to other alternatives. This article puts in evidence the importance of the sensory marketing at the destination level. We develop a conceptual model where sensory contact points emerge as the central element in the 3 different phases of the tourist experience: a priori to capture the attention and provide (or recall) sensations of the destination, in loco for the generation of a multisensory image of the destination, and a posteriori inspiring a new visit to the destination or it’s recommendation to others. The model proves to be particularly useful for practitioners, offering relevant insights for managers and policy makers. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Correia, Ricardo; Franco, Ana; Meneses, Raquel (2020). Sensory marketing at the destination level: a conceptual approach. In Proceedings of the 36th International Business Information Management Association. p. 1961-1969. ISBN 978-0-9998551-5-7 | pt_PT |
| dc.identifier.isbn | 978-0-9998551-5-7 | |
| dc.identifier.uri | http://hdl.handle.net/10198/24538 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.subject | Sensory Marketing | pt_PT |
| dc.subject | Senses | pt_PT |
| dc.subject | Destination | pt_PT |
| dc.subject | Tourism | pt_PT |
| dc.subject | Experiences | pt_PT |
| dc.title | Sensory marketing at the destination level: a conceptual approach | pt_PT |
| dc.type | conference paper | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Granada | pt_PT |
| oaire.citation.endPage | 1969 | pt_PT |
| oaire.citation.startPage | 1961 | pt_PT |
| oaire.citation.title | 36th International Business Information Management Association Conference (IBIMA) | pt_PT |
| person.familyName | Correia | |
| person.givenName | Ricardo | |
| person.identifier | 2752542 | |
| person.identifier.ciencia-id | 8C10-37EE-796D | |
| person.identifier.orcid | 0000-0002-0132-4002 | |
| person.identifier.scopus-author-id | 37085131800 | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
| relation.isAuthorOfPublication | 99a2c38b-f63f-444f-809e-e3a9f73e732f | |
| relation.isAuthorOfPublication.latestForDiscovery | 99a2c38b-f63f-444f-809e-e3a9f73e732f |
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