Publication
Corporate identity design innovation
| dc.contributor.author | Costa, Carlos Casimiro da | |
| dc.contributor.author | Medeiros, Albertina | |
| dc.contributor.author | Fernandes, António Augusto | |
| dc.date.accessioned | 2011-07-07T10:46:42Z | |
| dc.date.available | 2011-07-07T10:46:42Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | Corporate identity, as a tool for identifying an interactive structure trough visual depict representation in particular, the creativity domains, where is possible to explore an innovative knowledge through systemic perspective. Innovation has origin in the exploration of creativity and in the capacity to connect the dots (Jobs, Steve), usually suspended asleep or that belong to our internal/external scenery. Most of the individuals interpret creativity as a generic procedure, something which cannot be measured or even planned. The cultural barriers and the strict structures still rooted in our traditions, increase this gap between human creative brains and the real creative production (Barreto, 2007). This paper reports the concept development of the corporate identity of IDEMi09, represented by a cellular esqueme and the idealistic interaction between the areas and the total image scenario that should result in a mirror of innovation process within conference aims. An interpretation indicates that this corporate identity design, does not accomplish a static image logo, but a workable structure, sufficiently open minded to have other interpretations in bi-dimensional and tri-dimensional configuration presentation | por |
| dc.identifier.citation | Costa, Carlos Casimiro da; Medeiros, Albertina; Fernandes, António Augusto (2009). Corporate identity design innovation. In First International Conference on Integration of Design, Engineering and Management for innovation IDEMI09. Porto. ISBN 978-972-752-117-3 | por |
| dc.identifier.issn | ISBN 978-972-752-117-3 | |
| dc.identifier.uri | http://hdl.handle.net/10198/5793 | |
| dc.language.iso | eng | por |
| dc.publisher | Faculdade de Engenharia Mecânica da Universidade do Porto FEUP | por |
| dc.relation.publisherversion | www.idemi09.com | por |
| dc.subject | Creativity | por |
| dc.subject | Corporate identity | |
| dc.subject | Innovation | |
| dc.title | Corporate identity design innovation | por |
| dc.type | conference paper | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Porto (PT) | por |
| oaire.citation.startPage | First International Conference on Integration of Design, Engineering and Management for innovation IDEMI09 | por |
| oaire.citation.title | Proceedings of the First International Conference on Integration of Design, Engineering and Management for innovation IDEMI09, Porto, Portugal, September 14-15, 2009 | por |
| person.familyName | Costa | |
| person.givenName | Carlos Casimiro da | |
| person.identifier.ciencia-id | 3B1A-6E52-E48B | |
| person.identifier.orcid | 0000-0001-6207-7554 | |
| rcaap.rights | openAccess | por |
| rcaap.type | conferenceObject | por |
| relation.isAuthorOfPublication | 70d75187-ab01-4413-8c98-c47fdb9bc719 | |
| relation.isAuthorOfPublication.latestForDiscovery | 70d75187-ab01-4413-8c98-c47fdb9bc719 |
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