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The impact of the national culture on expectations of services: the case of sightseeing in Porto

dc.contributor.authorOliveira, Fabiana
dc.contributor.authorMoutinho, Raquel Filipa do Amaral
dc.contributor.authorCorreia, Ricardo
dc.date.accessioned2019-04-23T10:08:14Z
dc.date.available2019-04-23T10:08:14Z
dc.date.issued2018
dc.description.abstractThe aim of this study is to analyse the impact of the national culture on expectations of services. With the increasing trend of globalization, it is crucial for managers to understand the main cultural differences across the world. If companies want to succeed and create satisfied customers, they must know what each one expects from the service. So, the goal is to determine if customers from different cultures have different expectations on the same service. The empirical case of this study is the international tourist service the Sightseeing, in Porto, Portugal. Five nationalities were selected - French, British, Spanish, German and Brazilian - and a mixed method research was adopted. The results obtained determined that different nationalities mean different expectations. This is useful to international services that want to create satisfied customers.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationOliveira, Fabiana; Moutinho, Raquel; Correia, Ricardo (2018). The impact of the national culture on expectations of services: the case of sightseeing in Porto. In 31st International Business Information Management Association Conference. Milão. p. 2657-2666. ISBN 978-0-9998551-0-2pt_PT
dc.identifier.isbn978-0-9998551-0-2
dc.identifier.urihttp://hdl.handle.net/10198/19275
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherInternational Business Information Management Associationpt_PT
dc.relationUnidade de Investigação Aplicada em Gestão
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectNational culturept_PT
dc.subjectExpectationspt_PT
dc.subjectCustomer satisfactionpt_PT
dc.subjectSightseeingpt_PT
dc.titleThe impact of the national culture on expectations of services: the case of sightseeing in Portopt_PT
dc.typeconference paper
dspace.entity.typePublication
oaire.awardTitleUnidade de Investigação Aplicada em Gestão
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F4752%2F2016/PT
oaire.citation.conferencePlaceMilãopt_PT
oaire.citation.endPage2666pt_PT
oaire.citation.startPage2657pt_PT
oaire.citation.title31st International Business Information Management Association Conferencept_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameCorreia
person.givenNameRicardo
person.identifier2752542
person.identifier.ciencia-id8C10-37EE-796D
person.identifier.orcid0000-0002-0132-4002
person.identifier.scopus-author-id37085131800
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isAuthorOfPublication.latestForDiscovery99a2c38b-f63f-444f-809e-e3a9f73e732f
relation.isProjectOfPublicatione64fc7cd-85c4-4f15-8959-d7a2993c0f2c
relation.isProjectOfPublication.latestForDiscoverye64fc7cd-85c4-4f15-8959-d7a2993c0f2c

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