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Does it bug you eating bugs? The emotions of anthropoentomophagy

dc.contributor.authorFerreira, Andreia C.B.
dc.contributor.authorRodrigues, Ricardo Gouveia
dc.contributor.authorGouveia, Ana R.
dc.contributor.authorMartins, Oliva M.D.
dc.contributor.authorFerreira, Hugo
dc.contributor.authorPereira, João Alfredo
dc.contributor.authorDuarte, Paulo
dc.date.accessioned2024-05-23T09:06:53Z
dc.date.available2024-05-23T09:06:53Z
dc.date.issued2024
dc.description.abstractThe use of insects as food is a proposed solution for the increased demand for food worldwide, but it lacks acceptance because of restrictive emotional factors. This article aims to understand better customers’ emotions’ role in considering and consuming insect-based food. Design/methodology/approach – To assess their acceptance, an experiment was developed with 38 participants living in Portugal to identify how people feel when consuming processed insect bars compared to cereal bars (of equal flavour). A video was recorded “before”, “during” and “after” the consumption of such foods, and the triggered emotions and affective states were identified using the Facial Action Coding System (FACS) and the circumplex model of affect, respectively. After consumption, the Self-Assessment Manikin (SAM) was asked to be completed. Findings – It was observed that the valence and arousal of the emotions and affective states triggered during consumption were higher in the insect bar than in the cereal bar. Its consumption resulted in surprise and a positive evaluation. Processed insect-based foods may result in a potentially increased acceptance of this new food alternative in the market. Originality/value – Prior studies briefly identified disgust as a primary emotion activated by insect-based food. The current research deeply studied emotional responses to insect-based processed foods in the Western world using the dimensional emotional models. This study offers arguments for the insect-based food industry to invest in processed food justified by its potential for acceptance. In addition, it motivates further research focused on other insect-based products (e.g. non-processed ones).pt_PT
dc.description.sponsorshipThis work was supported by NECE-UBI, Research Centre for Business Sciences as well as the Instituto Politécnico de Bragança (IPB), Portugal, and funded by FCT – Fundação para a Ciência e a Tecnologia, IP, project UIDB/04630/2020 and DOI identifier 10.54499/UIDP/04630/2020.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationFerreira, Andreia C.B.; Rodrigues, Ricardo Gouveia; Gouveia, Ana R.; Martins, Oliva M.D.; Ferreira, Hugo; Pereira, João Alfredo; Duarte, Paulo (2024). Does it bug you eating bugs? The emotions of anthropoentomophagy. British Food Journal. ISSN 0007-070X. 126:4, p. 1765-1780pt_PT
dc.identifier.doi10.1108/BFJ-12-2022-1075pt_PT
dc.identifier.eissn1758-4108
dc.identifier.issn0007-070X
dc.identifier.urihttp://hdl.handle.net/10198/29802
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.relationResearch Unit in Business Sciences
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectInsectivorept_PT
dc.subjectInsect-based barspt_PT
dc.subjectInsects-based food consumptionpt_PT
dc.subjectSelf-assessment manikinpt_PT
dc.subjectFacial action coding systempt_PT
dc.subjectCircumplex model of affectpt_PT
dc.subjectEmotional factorspt_PT
dc.subjectNeuromarketingpt_PT
dc.titleDoes it bug you eating bugs? The emotions of anthropoentomophagypt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Unit in Business Sciences
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04630%2F2020/PT
oaire.citation.endPage1780pt_PT
oaire.citation.issue4pt_PT
oaire.citation.startPage1765pt_PT
oaire.citation.titleBritish Food Journalpt_PT
oaire.citation.volume126pt_PT
oaire.fundingStream6817 - DCRRNI ID
person.familyNameMartins
person.givenNameOliva M.D.
person.identifier1025091
person.identifier.ciencia-id221F-FF93-8879
person.identifier.orcid0000-0002-2958-691X
person.identifier.ridJ-5951-2015
person.identifier.scopus-author-id55324743500
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationfaaf8b5a-a36d-41ef-89e1-34772e67a535
relation.isAuthorOfPublication.latestForDiscoveryfaaf8b5a-a36d-41ef-89e1-34772e67a535
relation.isProjectOfPublication08af0f73-3cfb-4d06-aa89-6bf40011eca8
relation.isProjectOfPublication.latestForDiscovery08af0f73-3cfb-4d06-aa89-6bf40011eca8

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