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Park exchange: projeto empreendedor de intercâmbio cultural, viagens e idiomas
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Abstract(s)
O presente estudo explora o desenvolvimento da “Park Exchange”, uma agência de intercâmbio online especializada em programas de estudo no exterior, mochilão e trabalho voluntário. Diferente das agências tradicionais, o negócio opera totalmente no ambiente digital, oferecendo assistência personalizada para viajantes que buscam imersão cultural e o crescimento profissional. Além disso, a agência disponibiliza reforço em inglês para aqueles que estão se preparando para viajar, reconhecendo a crescente importância da proficiência no idioma no mundo globalizado. A pesquisa analisa a viabilidade do modelo de negócio, a demanda de mercado e o impacto potencial das plataformas digitais no setor de intercâmbio. Utilizando uma metodologia qualitativa, incluindo a análise de mercado e estudo de caso, o projeto identifica desafios e oportunidades-chaves para o empreendedorismo digital nos setores de educação e turismo. Os resultados destacam a relevância dos serviços online na ampliação do acesso à experiência internacional e a importância da preparação linguística para aprimorar a vivência dos viajantes.
This study explores the development of “Park Exchange” an online exchange agency that specializes in study abroad programs, backpacking experiences, and volunteer work. Unlike traditional agencies, the business operates entirely online, offering personalized assistance to travelers seeking cultural immersion and professional growth. In addition, the agency provides English language reinforcement for those preparing to travel, recognizing the increasing importance of English proficiency in today's globalized world. The research examines the feasibility of the business model, market demand, and the potential impact of digital platforms on the exchange industry. Using a qualitative methodology, including market analysis and case studies, the study identifies key challenges and opportunities for digital entrepreneurship in the education and travel sectors. The findings highlight the relevance of online services in making international experiences more accessible and flexible, reinforcing the role of language preparation in enhancing travelers´ experiences.
This study explores the development of “Park Exchange” an online exchange agency that specializes in study abroad programs, backpacking experiences, and volunteer work. Unlike traditional agencies, the business operates entirely online, offering personalized assistance to travelers seeking cultural immersion and professional growth. In addition, the agency provides English language reinforcement for those preparing to travel, recognizing the increasing importance of English proficiency in today's globalized world. The research examines the feasibility of the business model, market demand, and the potential impact of digital platforms on the exchange industry. Using a qualitative methodology, including market analysis and case studies, the study identifies key challenges and opportunities for digital entrepreneurship in the education and travel sectors. The findings highlight the relevance of online services in making international experiences more accessible and flexible, reinforcing the role of language preparation in enhancing travelers´ experiences.
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Keywords
Agência de intercâmbio Negócio online Mochilão Trabalho voluntário Aprendendo Inglês Empreendedorismo digital