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Abstract(s)
O setor turístico tem vindo a atribuir relevância ao recurso termal pelo seu potencial de revitalização e desenvolvimento dos destinos turísticos, sendo que os territórios dotados deste recurso podem oferecer uma grande variedade de produtos e experiências genuínas sustentadas pelo seu produto âncora, a água mineral natural. As termas transportam no seu ADN o elemento diferenciador, único e competitivo capaz de valorizar os territórios e a experiência turística.
Se alguns dos produtos e experiências a desenvolver podem ser novos e recentes, criando uma interação física, visual e imersiva, outros produtos e experiências podem recriar conceitos tradicionais e práticas antigas relacionadas com a água que continuaram a ter uma presença na sociedade desde o início da sua história, recorrendo ao aproveitamento termal das águas minerais que, graças às suas propriedades únicas, podem produzir e potenciar uma harmonia entre o bem-estar físico e psicológico.
As caraterísticas distintivas e intrínsecas do destino devem proporcionar ao turista uma experiência integrada, num conceito de 360º, valorizando o território através da fruição do seu património histórico-cultural e natural, preservando a sua autenticidade resultando na potenciação económica do património rural e natural.
Nesta lógica de integração, a temática desta investigação centra-se na análise do contributo do turismo de experiência no aumento da competitividade do produto saúde e bem-estar termal, assumindo-se que a desadequação da oferta às novas exigências dos mercados e às necessidades dos turistas se traduz no desaproveitamento de todo o potencial subjacente ao desenvolvimento turístico do concelho de Chaves.
The tourism sector has been giving relevance to the thermal resource for its potential to revitalize and develop tourist destinations, and the territories endowed with this resource can offer a wide variety of products and genuine experiences supported by its anchor product, natural mineral water. The thermal SPAS carry in their DNA the differentiating, unique and competitive element capable of adding value to territories and the tourist experience. While some of the products and experiences to be developed can be new and recent, creating a physical, visual and immersive interaction, other products and experiences can recreate traditional concepts and old practices related to water, that have continued to have a presence in society since the beginning of its history, resorting to the thermal use of mineral waters that, thanks to their unique properties, can produce and enhance a harmony between physical and psychological well-being. The distinctive and intrinsic characteristics of a destination should provide tourists with an integrated experience, in a 360º concept, adding value to the territory through the enjoyment of its historical, cultural and natural heritage, preserving its authenticity and resulting in the economic enhancement of the rural and natural heritage. Through this logic of integration, the theme of this research focuses on the analysis of the contribution of experience tourism to increase the competitiveness of health and thermal wellness product, under the assumption that the inadequacy of the offer to new demands of the markets and the needs of the tourists translates into the squandering of all the potential contained within the tourist development in the municipality of Chaves.
The tourism sector has been giving relevance to the thermal resource for its potential to revitalize and develop tourist destinations, and the territories endowed with this resource can offer a wide variety of products and genuine experiences supported by its anchor product, natural mineral water. The thermal SPAS carry in their DNA the differentiating, unique and competitive element capable of adding value to territories and the tourist experience. While some of the products and experiences to be developed can be new and recent, creating a physical, visual and immersive interaction, other products and experiences can recreate traditional concepts and old practices related to water, that have continued to have a presence in society since the beginning of its history, resorting to the thermal use of mineral waters that, thanks to their unique properties, can produce and enhance a harmony between physical and psychological well-being. The distinctive and intrinsic characteristics of a destination should provide tourists with an integrated experience, in a 360º concept, adding value to the territory through the enjoyment of its historical, cultural and natural heritage, preserving its authenticity and resulting in the economic enhancement of the rural and natural heritage. Through this logic of integration, the theme of this research focuses on the analysis of the contribution of experience tourism to increase the competitiveness of health and thermal wellness product, under the assumption that the inadequacy of the offer to new demands of the markets and the needs of the tourists translates into the squandering of all the potential contained within the tourist development in the municipality of Chaves.
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Keywords
Turismo de experiência Turismo de saúde e bem-estar Termas Chaves