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From likes to comments: tracking interaction trends on social networks to promote cultural events

2025Comunicação em conferência Acesso aberto
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datacite.subject.fosCiências Sociais
datacite.subject.sdg08:Trabalho Digno e Crescimento Económico
dc.contributor.authorFerreira, Jessica
dc.contributor.authorScalabrini, Elaine C.B.
dc.contributor.authorLopes, Isabel Maria
dc.contributor.authorPereira, João Paulo
dc.contributor.authorCardim, Sofia
dc.date.accessioned2026-03-18T10:14:44Z
dc.date.available2026-03-18T10:14:44Z
dc.date.issued2025
dc.description.abstractTourism drives the economy through job creation and infrastructure development, while the cultural component, such as gastronomy and historical heritage, enriches the visitor experience and reduces regional disparities. Municipalities use channels like Instagram to promote cultural events and strengthen local identity, reaching a diverse audience and encouraging community and visitor engagement. This study explores interaction trends in event posts on Bragança, Portuguese City Municipality’s Instagram from 2020 to 2023. The aim is to analyse the evolution of metrics such as likes, comments and views over the last four years. Using a quantitative approach, data was collected from Instagram posts using the APIFY platform, followed by an analysis using Python for statistical evaluation to identify correlations and patterns. The main results reveal significant variations in user engagement with different types of events and changes in follower behaviour over time. These findings offer valuable information for social media management and municipal event planning, emphasising the importance of adaptive strategies on digital platforms.eng
dc.description.sponsorshipThis work was supported by national funds through FCT/MCTES (PIDDAC): UNIAG, UIDB/004752/2020 (DOI https://doi.org/10.54499/UIDB/04752/2020) and UIDP/04752/2020 (DOI https://doi.org/10.54499/UIDP/04752/2020).
dc.identifier.citationFerreira, Jessica; Scalabrini, Elaine C.B.; Lopes, Isabel Maria; Pereira, João Paulo; Carfim, Sofia (2025). From likes to comments: tracking interaction trends on social networks to promote cultural events. In 4th International Conference on Advanced Research in Technologies Information Innovation and Sustainability-ARTIIS-Annual. Springer, Cham. ISSN 1865-0929. 2348., p. 450-464. DOI: 10.1007/978-3-031-83435-6
dc.identifier.doi10.1007/978-3-031-83435-6
dc.identifier.isbn978-3-031-83434-9
dc.identifier.issn1865-0929
dc.identifier.urihttp://hdl.handle.net/10198/36116
dc.language.isoeng
dc.peerreviewedyes
dc.publisherSpringer
dc.relationApplied Management Research Unit - UIDB/04752/2020
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.titleFrom likes to comments: tracking interaction trends on social networks to promote cultural eventseng
dc.typeconference paper
dspace.entity.typePublication
oaire.awardNumberUIDB/04752/2020
oaire.awardTitleApplied Management Research Unit - UIDB/04752/2020
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F04752%2F2020/PT
oaire.citation.endPage464
oaire.citation.startPage450
oaire.citation.title4th International Conference on Advanced Research in Technologies Information Innovation and Sustainability-ARTIIS-Annual
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameFerreira
person.familyNameScalabrini
person.familyNameLopes
person.familyNamePereira
person.familyNameCardim
person.givenNameJessica
person.givenNameElaine C.B.
person.givenNameIsabel Maria
person.givenNameJoão Paulo
person.givenNameSofia
person.identifierhttps://scholar.google.com/citations?user=uwiO_FgAAAAJ&hl=pt-PT
person.identifier.ciencia-id7A15-9500-44E4
person.identifier.ciencia-idC215-238E-B5E1
person.identifier.ciencia-id8812-AE1C-A316
person.identifier.ciencia-id8916-6CB8-AEB1
person.identifier.ciencia-id671A-C409-26B3
person.identifier.orcid0000-0002-4141-6702
person.identifier.orcid0000-0001-7164-2471
person.identifier.orcid0000-0002-5614-3516
person.identifier.orcid0000-0001-9259-0308
person.identifier.orcid0000-0002-7506-5111
person.identifier.ridA-1728-2014
person.identifier.ridM-8214-2013
person.identifier.ridHPG-9403-2023
person.identifier.scopus-author-id57204795793
person.identifier.scopus-author-id57219651339
person.identifier.scopus-author-id55211017300
person.identifier.scopus-author-id23135900800
person.identifier.scopus-author-id57202945821
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
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