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Abstract(s)
O concelho de Chaves integra-se numa região de beleza natural, com um elevado interesse turístico do ponto de vista histórico, cultural, paisagístico, termal e gastronómico. Devido ao seu fácil acesso e perto da fronteira com a Espanha, faz com que este resulte assim de uma privilegiada localização geoestratégica, permitindo a Chaves ser o maior município turístico do Alto Tâmega. Frente a esta situação, o presente estudo tem como principal objetivo analisar e dar a conhecer o perfil do visitante do concelho de Chaves, assim como o seu grau de satisfação com o destino turístico, permitindo verificar a sua intenção de retomar ou de recomendar o destino. Para o efeito, além do referencial teórico, foi realizado um inquérito por questionário presencial a todo o visitante nacional e internacional, composto maioritariamente por perguntas fechadas e escalas de avaliação, tendo como participantes 250 visitantes escolhidos aleatoriamente no período do mês de agosto de 2016. Para dar resposta ao objetivo do estudo utilizaram-se técnicas estatísticas como a análise descritiva exploratória, que permitiu identificar o perfil do visitante. Análise inferencial, utilizada para validar as hipóteses de investigação apresentadas no estudo, através, sempre que possível de testes paramétricos e por último de forma a identificar os determinantes da satisfação com o concelho de Chaves, foi efetuada uma análise fatorial exploratória. Os resultados revelam que mais da metade dos visitantes são estrangeiros, oriundos da Europa, nomeadamente da França e que o principal motivo da viagem é de férias e lazer. Quanto à satisfação, os visitantes encontram-se globalmente satisfeitos e leais com o concelho de Chaves, verificando que à medida que aumenta o grau de satisfação do visitante, aumenta a lealdade com o concelho assim como a sua recomendação. Ainda, identificaram-se os seguintes determinantes da satisfação, “Atrações Turísticas”, “Qualidade dos Serviços” e “Hospitalidade e Acolhimento”.
The minicipality of Chaves is integrated into a region of natural beauty, with a high tourist interest from the historical, cultural, landscape, thermal and gastronomic point of view. Due to its easy access and close to the border with Spain, it makes this result of a privileged geostrategic location, allowing Chaves to be the largest tourist municipality in Alto Tâmega. In view of this situation, the main objective of this study is to analyze and make know the profile of the visitor of the county of Chaves, as well as their degree of satisfaction with the tourist destination, allowing to verifying their intention to return or recommend the destination. For this purpose, in addition to the theoretical reference, a questionnaire was carried out in person to all national and international visitors, composed mostly of closed questions and evaluation scales, with 250 participants chosen randomly in the period of August 2016. In order to respond to the objective of the study, statistical techniques such as descriptive and exploratory data analysis were used to identify the visitor profile. Inferential analysis it was used to validate the research hypotheses presented in the study, whenever possible, parametric tests and the last one in order to identify the determinants of satisfaction with the county of Chaves, an exploratory factor analysis was carried out. The results show that more than half of the visitors are foreigners from Europe, namely France and that the main reason for the visit is holiday and leisure. Regarding satisfaction, visitors are satisfied and loyal with the municipality of Chaves, finding that as visitor satisfaction increases, loyalty to the municipality increases as well as its recommendation. In addition, the following determinants of satisfaction were identified, “Tourist Attractions”, “Quality of Services” and “Hospitality and Reception”.
The minicipality of Chaves is integrated into a region of natural beauty, with a high tourist interest from the historical, cultural, landscape, thermal and gastronomic point of view. Due to its easy access and close to the border with Spain, it makes this result of a privileged geostrategic location, allowing Chaves to be the largest tourist municipality in Alto Tâmega. In view of this situation, the main objective of this study is to analyze and make know the profile of the visitor of the county of Chaves, as well as their degree of satisfaction with the tourist destination, allowing to verifying their intention to return or recommend the destination. For this purpose, in addition to the theoretical reference, a questionnaire was carried out in person to all national and international visitors, composed mostly of closed questions and evaluation scales, with 250 participants chosen randomly in the period of August 2016. In order to respond to the objective of the study, statistical techniques such as descriptive and exploratory data analysis were used to identify the visitor profile. Inferential analysis it was used to validate the research hypotheses presented in the study, whenever possible, parametric tests and the last one in order to identify the determinants of satisfaction with the county of Chaves, an exploratory factor analysis was carried out. The results show that more than half of the visitors are foreigners from Europe, namely France and that the main reason for the visit is holiday and leisure. Regarding satisfaction, visitors are satisfied and loyal with the municipality of Chaves, finding that as visitor satisfaction increases, loyalty to the municipality increases as well as its recommendation. In addition, the following determinants of satisfaction were identified, “Tourist Attractions”, “Quality of Services” and “Hospitality and Reception”.
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Mestrado APNOR
Keywords
Turismo Destino turístico Concelho de Chaves Satisfação, Visitantes