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- Marketing activities, market orientation and other market variables influence on smes performancePublication . Correia, Ricardo Jorge; Teixeira, Mário Sérgio; Rebelo, JoãoThis paper includes results on marketing, market orientation degree and environmental variables, such as competitive intensity and market turbulence, that can influence economic and financial performance of micro and small companies. The results indicate that: (a) marketing is seen by these companies as secondary, deserving minor practical actions that can be considered strategic, (b) at market orientation level, the market information affects positively performance indicators, (c) and economical and financial performance is superior in conditions of highly market turbulence and there is a negative relationship between competitive intensity and the companies ratio turnover/total assets.
- Dynamic capabilities: antecedents and implications for firms' performancePublication . Correia, Ricardo Jorge; Teixeira, Mário Sérgio; Dias, José G.Purpose – This paper aims to explore a new causal link between learning, market and entrepreneurial orientations and firms’ performance by introducing dynamic capabilities and competitive advantages as mediator variables. Design/methodology/approach – The mediating role of dynamic capabilities and competitive advantages is tested using a sample of 1,190 Portuguese firms, and structural equation models. Findings – It is shown that dynamic capabilities mediate the relationship between the three orientations– learning, market and entrepreneurial–and competitive advantages of differentiation and cost leadership, and both competitive advantages lead to firm’s performance. It is also shown that learning orientation is an antecedent of market orientation and entrepreneurial orientation. Practical implications – This research shows that firm’s performance depends on the capacity of firms to learn, innovate, be proactive, take risks and collect the best market data. Indeed, by optimizing the internal management and knowledge dissemination, firms will develop a set of capabilities and competitive advantages that lead to an appropriate response to market challenges. Originality/value – This study tests the relationship between strategic orientations and firm’s performance by taking the mediating effects of dynamic capabilities and competitive advantages into account. This research was conducted in Portugal.
- Dynamic capabilities and competitive advantages as mediator variables between market orientation and business performancePublication . Correia, Ricardo Jorge; Dias, José G.; Teixeira, Mário SérgioPurpose – This paper aims to explore a new causal link between market orientation and business performance by introducing dynamic capabilities as a mediator of the relationship between market orientation and competitive advantages, which ultimately determine business performance. Design/methodology/approach – The mediating roles of dynamic capabilities and competitive advantages are tested with a sample of 1,190 Portuguese firms using a structural equation model. Findings – The results confirm the hypotheses regarding the mediating roles of the competitive advantages (differentiation and cost leadership) in the relationship between dynamic capabilities and business performance. Additionally, dynamic capabilities also mediate the relationship between market orientation and competitive advantages. Practical implications – This study shows that business performance depends on the capacity of firms to collect the best market information on customers and competitors, to disseminate this information throughout their internal structure and ultimately optimize its use to respond appropriately to market challenges and trends. These will provide firms with a set of capabilities and a competitive advantage. Originality/value – This study provides empirical evidence on the understanding of the relationship between market orientation and performance, through the mediating effects of both dynamic capabilities and competitive advantages.
- The effects of marketing and market orientation on economical and financial performance in portuguese SMEPublication . Correia, Ricardo Jorge; Teixeira, Mário Sérgio; Rebelo, JoãoThe market orientation (MO) degree has been studied for scientific and academic community, occupying actually a prominent place at the marketing research field. In a stakeholder’s value creation perspective and in highly competitive environments, the development of a customer and market-oriented culture may represent the frontier to the companies’ survival, specially micro and medium enterprises (SMEs). This paper includes the results of an empirical research about marketing, market orientation degree and environmental variables such as competitive intensity and market turbulence as factors that can influence the economic and financial performance of Portuguese micro and small companies located in a rural area. The results indicate that: (a) marketing is seen by these companies as an accessory, not deserving an attention materialized in practical actions that can be considered like strategic, (b) at market orientation level, the market information affects positively some performance indicators, (c) and economical and financial performance is superior in conditions of highly market turbulence and there is a negative relationship between competitive intensity and the companies ratio turnover/total assets.