EsACT - Artigos em Revistas Indexados à WoS/Scopus
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Percorrer EsACT - Artigos em Revistas Indexados à WoS/Scopus por Objetivos de Desenvolvimento Sustentável (ODS) "11:Cidades e Comunidades Sustentáveis"
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- The impact of message appeal on consumer behavioural engagement in the cybersecurity industry: the role of endorser typePublication . Venciute, Dominyka; Barasnevicius, Lukas; Correia, Ricardo; Skudiene, VidaPurpose This study aims to examine the influence of message appeal in social media posts by cybersecurity firms on consumer behavioral engagement, considering endorsements from either typical consumers or experts. The literature review suggests that both message appeal and endorsement have a positive effect on consumer behavior. Consequently, this research seeks to discern which combinations of message appeal and endorser type elicit the most favorable consumer behaviors toward cybersecurity products. Design/methodology/approach Employing a quantitative, experimental between-subjects design, the study enlisted 168 participants randomly assigned to one of four experimental conditions via an online survey. Findings The findings reveal that posts with emotional message appeal did not significantly enhance consumer behavioral engagement over informational appeal. Moreover, the type of endorser was found to modulate the impact of message appeal on consumer engagement, with posts of emotional appeal generating higher engagement when endorsed by typical consumers, and informational appeal posts performing better with expert endorsement. Originality/value This study contributes to cybersecurity marketing by demonstrating that emotional appeals endorsed by typical consumers generate higher engagement than expert-backed informational messages, revealing a novel link between consumer endorsements and engagement while providing strategic insights for effective message design.
- Situating Memory in Place and TimePublication . Vieira, Alexandra; Nunn, Patrick D.; Lancini, Loredana; Jonuks, TõnnoThe Archaeo Lore Group employs an interdisciplinary approach to examine the relationship between archaeology, landscape, toponymy, and social memory. The group aims to understand how places are constructed, perceived, and reinterpreted over time. Based on the premise that landscapes are not only physical spaces but also repositories of memories, practices, and narratives, this network integrates methodologies from archaeology, landscape studies, GIS, toponymic linguistics, folkloristics, oral tradition, and ethnography. The objective isto identify and interpretthe multiple layers-both material and immaterial-that constitute the territories under analysis through surveys, documentary research, archaeological and landscape fieldwork, the collection of oral traditions, and the study of toponymy. This integration will facilitate the development of new tools to better understand the dynamics of continuity, transformation, and significance in relation to these places. The network prioritizes the involvement of local communities, promoting the dissemination of findings and enabling active participation in the preservation of cultural heritage. By integrating these diverse domains of knowledge, the Archaeo Lore Group contributes to the academic debate on incorporating social memory and oral tradition into archaeology and landscape studies. This approach reinforces the significance of intangible heritage in interpreting the past and understanding the evolution of collective identities.