EsACT - Artigos em Revistas Indexados à WoS/Scopus
URI permanente para esta coleção:
Navegar
Percorrer EsACT - Artigos em Revistas Indexados à WoS/Scopus por Objetivos de Desenvolvimento Sustentável (ODS) "08:Trabalho Digno e Crescimento Económico"
A mostrar 1 - 4 de 4
Resultados por página
Opções de ordenação
- The effect of self-confidence in the relationship between influencer marketing and willingness to buyPublication . Venciute, Dominyka; Correia, Ricardo; Kudzmanaite, Agne; Kuslys, MariusOver the last years, influencer marketing has become one of the most important tools for companies and brands to increase awareness, sales, or strengthen their image. Influencers, whether associated or not to brands, have the power to influence consumer behaviour. But how does this influence happen? And are all customers influenced in the same way? This research aims to answer these questions and clarify the relationship between influencer marketing and consumer behaviour. Specifically, we study the impact that intention to engage, propensity to trust and perceived value has on willingness to buy regarding influencers’ posted content. The findings also reveal that for people with higher self-confidence the impact of perceived value of an influencer’s posted content and willingness to buy is higher. The study provides managerial insights that may be beneficial for marketing practitioners to adjust their influencer marketing strategy.
- European wine: market dynamics, influence on global trade and effects on tourism developmentPublication . Pinheiro, Eduardo; Fernandes, CatarinaABSTRACT Introduction: Europe is the world's largest producer and exporter of wine, and in recent decades, both have increased in volume and value, driven mainly by the liberalization of international trade. The increasing value of wine exports suggests that higher-quality wines are being produced, which in turn helps attract wine tourists. Wine tourism plays a crucial role in enhancing the visibility and reputation of a wine region while also promoting economic development. Objective: The primary objective of this study is to investigate how the dynamics of wine production and exports in EU8 countries influence tourism development, particularly in rural regions. Methods: A quantitative approach was employed, based on time series analysis, to distinguish conjunctures and trends in wine exports. Parallelly, databases on travel and tourism activities were analyzed to identify patterns and the economic relevance of these activities, as well as possible relationships with the wine industry. Results: Results suggest that a correlation may exist between wine production, exports, and tourism development in these countries, as the leading wine-producing countries are also those with higher international tourist arrivals and international tourism receipts. Similarly, the top five wine-producing and exporting countries are among the top 10 in the Travel & Tourism Development Index 2024. Conclusion: The integration of wine and tourism industries can be an effective strategy to increase the attractiveness and competitiveness of a region, both for tourists and wine export markets.
- Smart villages in practice: A meta-synthesis of implementation experiences in EuropePublication . Dembogurski, Lucas; Madureira, Lívia; Bento, Ricardo; Carvalho, AidaThe concept of Smart Village, created by the European Commission in 2017, emerged as a response to the challenges faced by low-density territories, by promoting strategies based on local potential, opportunities, and digital technologies, using participatory approaches in their design. This study analyzes how the Smart Village concept has been implemented in European rural territories and what conclusions can be drawn about this strategy from the available empirical evidence. Based on inductive analysis and synthesis, this study seeks to understand how the initiatives were configured and which elements had influenced their implementation processes. To this end, 22 scientific articles retrieved from the Web of Science and Scopus databases were analyzed, along with 14 projects from the “Smart Rural Areas in the 21st Century” program. The main findings highlight the importance of involving multiple actors in the formulation and sustainability of the initiatives, the absence of instruments for monitoring strategies, and the challenges in implementing and adopting digital technologies. These findings contribute to understanding how projects and initiatives are configured, revealing operational gaps and asymmetries between declared objectives and the ways in which the initiatives have been designed and implemented in rural contexts.
- User-generated content’s influence on tourist destination image: a generational perspectivePublication . Correia, Ricardo; Aksionova, Evelina; Venciute, Dominyka; Sousa, João; Fontes, RutaPurpose– This study aims to examine the moderating role of generational identity in the relationship between user-generated content (UGC) and tourist destination image. It seeks to unveil the differential impact of UGC on the cognitive and affective dimensions of tourist destination image across generational cohorts: Generation Z, Millennials and Generation X. Design/methodology/approach– This study has an experimental design. It used online surveys to gather data from 317 participants recruited through social media channels. Participants were presented with both positive and negative UGC, and their responses were measured using cognitive and affective scales. Findings– This study reveals that UGC significantly affects both the cognitive and affective dimensions of the destination image. However, the impact on the cognitive aspect is moderated by generational differences, with distinct variations observed across Generation Z, Millennials and Generation X. No significant generational moderation was found for the affective dimension, indicating a universal influence of UGC on emotional perceptions of destinations. Practical implications– The findings suggest that marketers should tailor their communication strategies to the generational characteristics of their target audience, especially concerning the cognitive aspects of destination marketing. However, for affective appeals, a uniform strategy could be applied across generations, simplifying the approach for emotional marketing content. Originality/value– This research contributes to the extant literature by highlighting the importance of generational segmentation in the strategic marketing of tourism destinations. It extends the discourse to generational analysis, providing a more granular understanding of the interactions between tourists and UGC.