EsACT - Artigos em Revistas Indexados à WoS/Scopus
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Percorrer EsACT - Artigos em Revistas Indexados à WoS/Scopus por Domínios Científicos e Tecnológicos (FOS) "Ciências Sociais::Economia e Gestão"
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- Business model innovations and their relationship with sustainable development in agribusiness: a bibliometric analysisPublication . Estácio, Rita; Campos, Susana; Correia, Ricardo Jorge; Teixeira, Mário SérgioThis article identifies the main links, commonalities, and future interdisciplinary topics between business model innovations and sustainable development in agribusiness. A systematic bibliometric analysis of the literature on business model innovations related to sustainable development in agribusiness was carried out using RStudio – Biblioshiny for Bibliometrix. Two hundred and fifty-one documents published in journals indexed in Scopus and Web of Science were analyzed between 2001 and 2023. Business model innovations and sustainable development in agribusiness are seen as ways of responding to social, economic, and environmental challenges. The research also reveals that when sustainable development is the topic, innovations in business models tend to incorporate practices that seek profitability and minimization of environmental and social impacts, promoting corporate social responsibility and long-term sustainability. There is a growing consensus that purely profit-focused business models have considerable limitations in neglecting social business activities and environmental impacts. About the question, “What are the innovations in business models that can improve sustainable development in agribusiness?”, the literature provides no practical answers. The next steps, therefore, are to identify and analyse successful case studies.
- The effect of self-confidence in the relationship between influencer marketing and willingness to buyPublication . Venciute, Dominyka; Correia, Ricardo; Kudzmanaite, Agne; Kuslys, MariusOver the last years, influencer marketing has become one of the most important tools for companies and brands to increase awareness, sales, or strengthen their image. Influencers, whether associated or not to brands, have the power to influence consumer behaviour. But how does this influence happen? And are all customers influenced in the same way? This research aims to answer these questions and clarify the relationship between influencer marketing and consumer behaviour. Specifically, we study the impact that intention to engage, propensity to trust and perceived value has on willingness to buy regarding influencers’ posted content. The findings also reveal that for people with higher self-confidence the impact of perceived value of an influencer’s posted content and willingness to buy is higher. The study provides managerial insights that may be beneficial for marketing practitioners to adjust their influencer marketing strategy.
- European wine: market dynamics, influence on global trade and effects on tourism developmentPublication . Pinheiro, Eduardo; Fernandes, CatarinaABSTRACT Introduction: Europe is the world's largest producer and exporter of wine, and in recent decades, both have increased in volume and value, driven mainly by the liberalization of international trade. The increasing value of wine exports suggests that higher-quality wines are being produced, which in turn helps attract wine tourists. Wine tourism plays a crucial role in enhancing the visibility and reputation of a wine region while also promoting economic development. Objective: The primary objective of this study is to investigate how the dynamics of wine production and exports in EU8 countries influence tourism development, particularly in rural regions. Methods: A quantitative approach was employed, based on time series analysis, to distinguish conjunctures and trends in wine exports. Parallelly, databases on travel and tourism activities were analyzed to identify patterns and the economic relevance of these activities, as well as possible relationships with the wine industry. Results: Results suggest that a correlation may exist between wine production, exports, and tourism development in these countries, as the leading wine-producing countries are also those with higher international tourist arrivals and international tourism receipts. Similarly, the top five wine-producing and exporting countries are among the top 10 in the Travel & Tourism Development Index 2024. Conclusion: The integration of wine and tourism industries can be an effective strategy to increase the attractiveness and competitiveness of a region, both for tourists and wine export markets.
- The impact of message appeal on consumer behavioural engagement in the cybersecurity industry: the role of endorser typePublication . Venciute, Dominyka; Barasnevicius, Lukas; Correia, Ricardo; Skudiene, VidaPurpose This study aims to examine the influence of message appeal in social media posts by cybersecurity firms on consumer behavioral engagement, considering endorsements from either typical consumers or experts. The literature review suggests that both message appeal and endorsement have a positive effect on consumer behavior. Consequently, this research seeks to discern which combinations of message appeal and endorser type elicit the most favorable consumer behaviors toward cybersecurity products. Design/methodology/approach Employing a quantitative, experimental between-subjects design, the study enlisted 168 participants randomly assigned to one of four experimental conditions via an online survey. Findings The findings reveal that posts with emotional message appeal did not significantly enhance consumer behavioral engagement over informational appeal. Moreover, the type of endorser was found to modulate the impact of message appeal on consumer engagement, with posts of emotional appeal generating higher engagement when endorsed by typical consumers, and informational appeal posts performing better with expert endorsement. Originality/value This study contributes to cybersecurity marketing by demonstrating that emotional appeals endorsed by typical consumers generate higher engagement than expert-backed informational messages, revealing a novel link between consumer endorsements and engagement while providing strategic insights for effective message design.
- Navigating tomorrow’s wallet: unveiling the distinctive financial journeys across generationsPublication . Correia, Ricardo; Lima, Tássila; Meneses, RaquelThis study examines the distinctive consumer journeys of Generations X, Y, and Z in financial services, specifically the process of opening a bank account. We employed a qualitative approach and conducted six online focus groups with bank account holders. The findings weave a compelling narrative: Generation X, cautious in their digital approach; Generation Y, seamlessly navigating both digital and non-digital realms; and Generation Z, boldly embracing the entirety of their financial journey through digital channels. Breaking new ground, this research pioneers a fresh perspective by delving into the consumer journey within financial services from the customer’s lens, offering a nuanced understanding of the evolving consumer journey in the financial sector. Beyond the academic realm, our findings hold tangible implications for industry practitioners seeking to adapt to different generations’ diverse preferences and behaviors in their financial interactions.
- Smart villages in practice: A meta-synthesis of implementation experiences in EuropePublication . Dembogurski, Lucas; Madureira, Lívia; Bento, Ricardo; Carvalho, AidaThe concept of Smart Village, created by the European Commission in 2017, emerged as a response to the challenges faced by low-density territories, by promoting strategies based on local potential, opportunities, and digital technologies, using participatory approaches in their design. This study analyzes how the Smart Village concept has been implemented in European rural territories and what conclusions can be drawn about this strategy from the available empirical evidence. Based on inductive analysis and synthesis, this study seeks to understand how the initiatives were configured and which elements had influenced their implementation processes. To this end, 22 scientific articles retrieved from the Web of Science and Scopus databases were analyzed, along with 14 projects from the “Smart Rural Areas in the 21st Century” program. The main findings highlight the importance of involving multiple actors in the formulation and sustainability of the initiatives, the absence of instruments for monitoring strategies, and the challenges in implementing and adopting digital technologies. These findings contribute to understanding how projects and initiatives are configured, revealing operational gaps and asymmetries between declared objectives and the ways in which the initiatives have been designed and implemented in rural contexts.
- Social media intelligence and wildlife crime: A quantitative analysis.Publication . Santos, Lara; Lopes, Luisa; Correia, MarianaThis paper explores the role of social media intelligence (SMI) and digital marketing—particularly data-driven analytics, social media marketing, and social media platforms—as instruments for analysing and addressing wildlife crime in online spaces, focusing on illegal animal trafficking. This is a descriptive study based on a quantitative approach. A bibliometric analysis was conductedusing the Web of Science database, complemented by a quantitative analysis of data extracted from the European Union project ECO-SOLVE platform and the United Nations Office on Drugs and Crime (UNODC) platform, to identify the main patterns of action of traffickers on social networks. The results show a growing number of research studies interested in applying digital tools to track and prevent illegal animal trafficking, with a predominance of scientific publications in the areas of environmental sciences and criminology. The results also indicate the use of digital social networks by criminals, with Facebook standing out as the main platform for disseminating ads. By leveraging SMI, authorities and digital platforms can proactively identify and disrupt illegal activities, particularly on platforms like Facebook, which are frequently exploited by traffickers. The findings call for urgent, collaborative, and ethical action among institutions, law enforcement, and social media companies to enhance the effectiveness of digital tools in addressing this global issue. The Scopus database was not included in the analysis, and so the inability to access specific data may have restricted the scope of the research. The conclusion highlights that SMI is a promising approach to monitoring and combating wildlife trafficking. It emphasises originality by suggesting that maximising its effectiveness requires integrated and ethical action between institutions, authorities, and digital platforms. This study underscores the critical role of SMI in revolutionising enforcement practices and digital communication strategies to combat wildlife trafficking.
- User-generated content’s influence on tourist destination image: a generational perspectivePublication . Correia, Ricardo; Aksionova, Evelina; Venciute, Dominyka; Sousa, João; Fontes, RutaPurpose– This study aims to examine the moderating role of generational identity in the relationship between user-generated content (UGC) and tourist destination image. It seeks to unveil the differential impact of UGC on the cognitive and affective dimensions of tourist destination image across generational cohorts: Generation Z, Millennials and Generation X. Design/methodology/approach– This study has an experimental design. It used online surveys to gather data from 317 participants recruited through social media channels. Participants were presented with both positive and negative UGC, and their responses were measured using cognitive and affective scales. Findings– This study reveals that UGC significantly affects both the cognitive and affective dimensions of the destination image. However, the impact on the cognitive aspect is moderated by generational differences, with distinct variations observed across Generation Z, Millennials and Generation X. No significant generational moderation was found for the affective dimension, indicating a universal influence of UGC on emotional perceptions of destinations. Practical implications– The findings suggest that marketers should tailor their communication strategies to the generational characteristics of their target audience, especially concerning the cognitive aspects of destination marketing. However, for affective appeals, a uniform strategy could be applied across generations, simplifying the approach for emotional marketing content. Originality/value– This research contributes to the extant literature by highlighting the importance of generational segmentation in the strategic marketing of tourism destinations. It extends the discourse to generational analysis, providing a more granular understanding of the interactions between tourists and UGC.
- Women in social entrepreneurship: outlining the boundaries of scientific researchPublication . Fernandes, Catarina; Pires, Rui A.R.This paper analyses the research on women in social entrepreneurship (WSE) performing a systematic literature review combined with a bibliometric analysis. Based on 109 articles collected from Scopus, it provides the sample characterisation, and identifies four thematic clusters using the bibliographic coupling method. In line with the findings, an integrative framework emerges, providing not only a comprehensive perspective of the four research themes on WSE, but also a sound basis for future discussion and research. Further, this paper holds several implications for the theory and practice of the different subfields of WSE.