Percorrer por autor "Zotkina, Alina"
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- Planning and implementation of innovation and investment projects in the Agro-industrial complex on the UOH KubanPublication . Zotkina, Alina; Monte, Ana Paula; Alla, SokolovaInnovation and investment projects in the agro-industrial complex play a crucial role for the development of enterprises and increasing the competitiveness of their products. Planning and evaluation of such projects should take into account all factors of the internal and external environment of the organization, analysis of the proposed industry and market, and existing risks. When developing an investment project, you can really ensure the long-term stability of the enterprise in the market, since it helps to determine the strategy and tactics of behavior, to mobilize resources with the greatest clarity, to analyze the situation in the industry, the competitive environment, to assess risks and prospects, thereby achieving the maximum return on the proposed project. When evaluating the effectiveness of individual investment projects and investment activities of agricultural organizations as a whole, it is necessary to take into account that the ultimate goal of investment, in General, is not only to make a profit, but also to develop production activities that allow solving the strategic task of ensuring food security for both a particular region and the entire country. Unfortunately, at this stage of economic development in Russia, an extremely small number of enterprises are engaged in implementing innovations in their production facilities. If the current situation persists, which is expressed in innovative passivity, it will be difficult for the domestic agro-industrial complex to reach the level of development of foreign agriculture. The study will examine the current state and features of investment activities of agribusiness enterprises in Russia, as well as methods for evaluating the effectiveness of investments. It will also determine the impact of internal and external factors of the enterprise on the effectiveness of its investment activities, and study positive and negative trends. As a result, measures will be proposed to improve the efficiency of investment activities of agribusiness enterprises.
