Percorrer por autor "Zaidi, Saida"
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- Determinants of sustainable organic food consumption in TunisiaPublication . Zaidi, Saida; Ribeiro, Maria Isabel; Fernandes, AntónioOrganic farming plays a crucial role in promoting sustainable agriculture by preserving ecosystems, enhancing biodiversity, and ensuring the production of healthier food. As the demand for organic products continues to rise globally, understanding the factors driving organic food consumption becomes essential for fostering sustainable consumer behavior. Tunisia’sfarming traditions and growing interest in organic living make it a good place to study these trends. As the economy grows and cities expand, it’s important to look at what social and economic factors affect people’s choices to buy organic food. This study aims to analyze the socio-demographic, economic, and behavioral factors influencing organic food consumption in Tunisia by assessing consumer attitudes, purchasing habits, and barriers to its adoption. Using a quantitative approach, data werecollected through a structured survey targeting a diverse sample of Tunisians that explored socio-demographic characteristics, economic constraints, motivations, and challenges to organic food consumption, with statistical analysis applied to identify key factors and correlations. The study explores the determinants of organic food consumption in Tunisia. Findings reveal that socio-demographic factors significantly influence consumption patterns, with younger, more educated, and wealthier urban residentsbeing more likely to purchase organic products. Economic constraints, including high unemployment and larger household sizes, limit affordability, while high prices remain the primary barrier to adoption. Market analysis shows 46.5% of the respondents purchase no organic products, with supermarkets dominating distribution channels and limited availability through direct farmer sales or organic food stores. Consumer knowledge is notably deficient, with over 60% of participants demonstrating limited understanding of organic food. Regression analysis identifies attitudes toward organic food as the strongest predictor of purchase intention, followed by health awareness, while perceived price negatively affects consumption. Interestingly, environmental concerns showed no significant relationship with purchase intention. These results stress the need for strategies that improve attitudes and address price concerns to boost organic food adoption in Tunisia.
- Determinants of Sustainable Organic Food Consumption in TunisiaPublication . Zaidi, Saida; Fernandes, António; Ribeiro, Maria IsabelOrganic farming plays a crucial role in promoting sustainable agriculture by preserving ecosystems, enhancing biodiversity, and ensuring the production of healthier food. As the demand for organic products continues to rise globally, understanding the factors driving organic food consumption becomes essential for fostering sustainable consumer behavior. Tunisia, with its deep-rooted agricultural heritage and growing interest in organic and sustainable living, presents a unique case for examining these dynamics. Given the country's ongoing economic development and urbanization, it is critical to explore the factors shaping consumer choices regarding organic food. This study aims to analyze the factors influencing organic food consumption in Tunisia by assessing consumer attitudes, purchasing habits, and barriers to adoption. Using a quantitative approach, data were collected through a structured survey targeting a diverse sample of Tunisians that explored socio-demographic characteristics, economic constraints, motivations, and challenges to organic food consumption, with statistical analysis applied to identify key trends and correlations. Findings reveal that 23% of respondents purchase no organic products, with supermarkets dominating distribution channels and limited availability through direct farmer sales or specialty stores. Consumer knowledge is notably deficient, with over 60% of participants demonstrating limited understanding of organic food. Regression analysis identifies attitudes toward organic food as the strongest predictor of purchase intention, followed by health awareness, while perceived price negatively affects consumption. Interestingly, environmental concerns showed no significant association with purchase intention. These results show the need for strategies that improve attitudes and address price concerns to boost organic food adoption in Tunisia.
- Predictors of the Intention to Buy Organic Products: A Quantitative and Cross-sectional Study in TunisiaPublication . Zaidi, Saida; Fernandes, António; Ribeiro, Maria IsabelOrganic farming plays a very important role in promoting sustainable agriculture by preserving ecosystems, enhancing biodiversity, and ensuring the production of healthier food. As the demand for organic products continues to rise globally, understanding the factors driving organic food consumption becomes essential for fostering sustainable consumer behavior. Tunisia, with its deep-rooted agricultural heritage and growing interest in organic and sustainable living, presents a unique case for examining these dynamics. Given the country’s ongoing economic development and urbanization, it is crucial to examine the factors influencing consumer choices regarding organic products. Thus, this study aims to analyze the factors influencing organic food consumption in Tunisia by assessing consumer attitudes, purchasing habits, and barriers to its implementation. Using a quantitative and cross-sectional approach, data were collected through a structured survey targeting a diverse sample of Tunisians that explored socio-demographic characteristics, economic constraints, motivations, and challenges of consuming organic food. Statistical analysis was applied to identify key trends and correlations. Findings reveal that 23% of respondents purchase no organic products, with supermarkets dominating distribution channels and limited availability through direct farmer sales or specialty stores. Consumer knowledge is notably deficient, with over 60% of participants demonstrating limited understanding of organic food. Regression analysis reveals that attitudes toward organic food are the strongest predictor of purchase intention, followed by health awareness, while perceived price has a negative impact on consumption. Interestingly, environmental concerns showed no significant association with purchase intention. These results underscore the need for strategies that foster positive attitudes and address price concerns to promote the implementation of organic food in Tunisia.