Percorrer por autor "Vieira, Bruno"
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- Basic education professionals’ perceptions of digital literacyPublication . Patrício, Maria Raquel; Mesquita, Elza; Pereira, Ana Maria; Vieira, BrunoIt is recognized that it is important to develop activities that involve children in the use of different digital resources. However, this involvement must be gone with, mediated, and supervised by a responsible and knowledgeable adult, thus making digital resources helpful and beneficial for the progress of children’s different skills. The research we have carried out has focused, among other things, on the following goal: To understand the beliefs of kindergarten teachers and 1st cycle elementary school (1st CEB) teachers about the strengths and weaknesses of their digital literacy, to assess the different stages or levels of digital skills devel- opment. Data collection, using a questionnaire survey, was carried out in a school grouping in a city in the north-east of mainland Portugal. Considering the results obtained, it should be noted that some steps are being taken to implement digital literacy in educational contexts. However, we believe that some aspects can be worked on and developed to promote the use of digital technologies, to prepare children for a more digital, innovative, and creative age, without neglecting their safety and preferences. There are sometimes difficulties experienced by profes- sionals that cause them to put off using digital technologies in their educational practices, either because of the age group they work with or because they are unwilling to invest more in their training.
- The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty—PortoPublication . Santos, Bárbara; Carvalho, Margarida; Emer, Paula; Borges, Ana Pinto; Vieira, Bruno; Brandão, Amélia; Vieira, Elvira PachecoDevelopment of an emotional attachment to the brand is a key issue in brand management, making constructs such as brand experience, brand satisfaction, brand love, and brand loyalty one of the most addressed topics in marketing research, specifically, the destinations brands, such as of city of Porto. Within this debate, special attention is given to sociodemographic characteristics and the role they have within this journey. Namely we address the impact of gender, age, educational qualifications, marital status, and residence on brand experience, brand satisfaction, brand love, and brand loyalty. Our findings indicate that these characteristics do play the role. Positive brand experience-affecting factors include being female relative to male, being older (the higher the impact), and being a tourist relative to not being a tourist. Non-tourists (those who reside in Portugal or Porto) have an advantage over tourists in terms of brand loyalty and customer satisfaction. Age and gender have also shown importance. Marriage status and level of education were important components of brand loyalty. Gender had no effect on brand love, but age (which rises with maturity), education level (which rises with credentials), and marital status (being married or widowed) all had favorable impacts.