Percorrer por autor "Tvalavadze, Guram"
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- Perception of Georgian consumers towards corporate social responsibility in the restaurant industryPublication . Tvalavadze, Guram; Fernandes, Paula O.; Gogichadze, AnnaCorporate social responsibility (CSR) growing importance, especially for consumers, cannot be denied. More and more businesses are implementing socially responsible campaigns, believing that consumers will actively support them. However, little is known about the meaning and importance of social responsibility for consumers, particularly in Georgia. This study aims to look into topics such as customer knowledge of CSR, their involvement with socially responsible restaurants, whether they prefer restaurants that are socially responsible, and the initiatives that are most valuable to them. In summary, the study investigates consumer perceptions and expectations of CSR in general. A quantitative research method was selected to determine the impact of corporate social responsibility on consumer perception and behavior in the restaurant industry. Four hundred people were surveyed using Google Forms. The questionnaire was distributed electronically through social media. Based on the research, it could be said that the majority of people have already heard about corporate social responsibility. It can be noted that environmental responsibility and the prevention of pollution are most closely associated with corporate social responsibility, according to the majority of respondents. They also have a positive attitude towards restaurants that are engaged in corporate social responsibility, and, in the case of similar products, prices, and services, they prefer restaurants that carry out corporate social responsibility activities. This data will help restaurant owners to make the best and most efficient decisions possible during the strategy development process, and it will underline the importance of corporate social responsibility for them.
- Perception of Georgian consumers towards corporate social responsibility in the restaurant industryPublication . Tvalavadze, Guram; Gogichadze, Anna; Sousa, Bruno; Ribeiro, Nuno A.; Fernandes, Paula OdeteThe growing importance of corporate social responsibility (CSR), espe- cially for consumers, cannot be denied. More and more businesses are implementing socially responsible campaigns, believing that consumers will actively support them. However, little is known about the meaning and importance of social responsi- bility for consumers, particularly in Georgia. This study investigates topics such as customer knowledge of CSR, their involvement with socially responsible restau- rants, whether they prefer socially responsible restaurants and their most valuable initiatives. In summary, the study investigates general consumer perceptions and expectations of CSR. A quantitative research method was selected to determine the impact of corporate social responsibility on consumer perception and behaviour in the restaurant industry. Four hundred people were surveyed using Google Forms. The questionnaire was distributed electronically through social media. Based on the results, it could be said that most people have already heard about corporate social responsibility. Also, respondents believe that environmental responsibility and pollution prevention are most closely associated with corporate social responsibility. They also have a positive attitude towards restaurants that are engaged in corporate social responsibility. In the case of similar products, prices, and services, they prefer restaurants that carry out corporate social responsibility activities. These data will help restaurant owners to make the best and most efficient decisions possible during the strategy development process, and it will underline the importance of corporate social responsibility for them.