Browsing by Author "Skudiene, Vida"
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- Sustainability, self-identity and generations: The influence of CSR communication on employer brand attractivenessPublication . Venciute, Dominyka; Gintale, Greta; Correia, Ricardo; Lapinskiene, Ruta; Skudiene, Vida
- The effects of parasocial relationship on source credibility and the consumer-based brand equity connection in the context of brand-opinion leader collaborations on social mediaPublication . Venciute, Dominyka; Degulyte, Aurelija; Correia, Ricardo; Lapinskiene, Ruta; Skudiene, Vida