Browsing by Author "Silva, Goretti"
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- Demand and supply of outdoor tourism activities in Northern Portugal: a survey-based approachPublication . Ferreira, Fernanda A.; Fernandes, Paula Odete; Santos, Eleonora; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Rachão, SusanaThis paper focuses on the North of Portugal, as a diversified region with unique natural resources, to create information regarding both resources and equipment and business dynamics; the evolution of tourism supply and demand.
- Measuring nature tourism firms' productivityPublication . Santos, Eleonora; Correia, Alexandra I.; Ferrreira, Fernanda A.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Fernandes, Paula OdeteProductivity measurement has been raising increasing interest in academia and recognized as critically important, since it is an important indicator for understanding the strengths and weaknesses of the tourism sector. This paper constructs two measures of productivity of nature tourism firms, i.e., labour productivity and total factor productivity, and compares firms’ performance across NUTS II regions in mainland Portugal, during 2014-2017. Using data from SABI, Quadros do Pessoal, INE and the National Tourism Registry, the sample comprises 369 firms, representing 55% of firms operating in nature tourism in the mainland. Results show that the levels of TFP, contrary to labour productivity, are very uneven over time and space. In 2015, all regions experienced a negative increase in the TFP, except the Metropolitan Region of Lisbon, which seem to indicate that nature tourism firms in this region are more productive and resilient to external shocks.
- A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism-related activities: the case of northern PortugalPublication . Silva, Goretti; Correia, Alexandra I.; Rachão, Susana; Nunes, Alcina; Vieira, Elvira Pacheco; Santos, Sónia; Soares, Luís; Fonseca, Manuel José; Ferreira, Fernanda A.; Veloso, Cláudia M.; Carrança, Paulo; Fernandes, Paula OdeteTourists’ demand for outdoor sport-related activities has been growing in the last decade, leading to the recognition of the outdoor tourism potential of the development of rural and urban areas where the activities could take place. While the literature has recognized this potential, its features and the existing conditions for its practice are often not fully comprehended, mainly due to the lack of measurement systems and performance indicators. This study addresses this gap by proposing a wide-ranging assessment matrix of nine outdoor-related activities, employing northern Portugal as a study area. Based on an exploratory qualitative analysis employing semi-structured interviews with key stakeholders (public, private and third sector), the main contribution of this study lies in the development of the outdoor tourism assessment matrix (OTAM) to collect data. The OTAM matrix aims to identify and assess the conditions, namely the infrastructure and resources, for the practice of outdoor and sport tourism-related activities within the sustainable development pillars. The nine matrices comprising the OTAM allow the identification of the places where the outdoor activities can be practiced, and the conditions under which they can contribute to the definition of the development strategies of outdoor tourism.
- Monitoring of outdoor tourism demandPublication . Martins, Oliva M.D.; Nunes, Alcina; Ferreira, Fernanda A.; Veloso, Cláudia M.; Santos, Sónia; Correia, Alexandra I.; Fonseca, Manuel José; Silva, Goretti; Rachão, Susana; Vieira, Elvira Pacheco; Carrança, Paulo; Fernandes, Paula OdeteThe Herfindahl-Hirschman Index (HHI) was used in order to understand the tourism competitiveness of the different sub-regions that make up the North Region of Portugal. This index is a measure which helps to analyse market concentration and at the same time determines the competitiveness of the market.
- Monitoring of outdoor tourism demand. North of PortugalPublication . Martins, Oliva M.D.; Nunes, Alcina; Ferreira, Fernanda A.; Veloso, Cláudia M.; Santos, Sónia; Correia, Alexandra I.; Fonseca, Manuel José; Silva, Goretti; Rachão, Susana; Vieira, Elvira Pacheco; Carrança, Paulo; Fernandes, Paula OdeteThe Herfindahl-Hirschman Index (HHI) was used in order to understand the tourism competitiveness of the different sub-regions that make up the North Region of Portugal. This index is a measure which helps to analyse market concentration and at the same time determines the competitiveness of the market.
- Outdoor tourism demand segmentation: a case study from North of PortugalPublication . Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. To this end, a survey was applied to visitors who practised outdoor activities in the region. The data was collected between June and September of 2021, and a final sample of 200 valid questionnaires was obtained. ln an overall analysis of the socio-demographic and professional profile of the respondents, it can be said that the sample is constituted by women (50.5%), aged between 28-38 or over (58.5%), with higher education levels (70.5%), single (53.3%) and Portuguese (94.5%), with an average monthly income between 601€ and 2400€ (74%). Most of them live in the Porto Metropolitan Area (25%) located in the Northern region of Portugal. Relating to outdoor activities, 35.5% of the sample occasionally practise these activities in their residence area, and 20% practise 1-2 times a week. The activities most practised were walking/hiding (28.8%), running (11.7%), and cycling (9.5%). This research demonstrates that segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand, from outside the region and according to their preferences. Therefore, this study contributes to the literature by expanding the discussion on outdoor tourism segmentation, an underestimated topic.
- Outdoor tourism demand segmentattion: a case study from North of PortugalPublication . Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.
- Outdoor tourism in the North of Portugal from the perspective of tourist entertainment companies (TEC)Publication . Martins, Oliva M.D.; Nunes, Alcina; Vieira, Elvira Pacheco; Rachão, Susana; Correia, Alexandra I.; Fonseca, Manuel José; Silva, Goretti; Santos, Sónia; Veloso, Cláudia M.; Ferreira, Fernanda A.; Carrança, Paulo; Fernandes, Paula OdeteBased on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Exploratory qualitative research was carried out through 38 in-depth individual interviews. The territory geography, the experiences, and the internal market were considered relevant aspects. In addition, seasonality and climate were identified as significant factors in defining the offer, which can favour the preservation of the environment. Moreover, the risk of the activities was considered low. The interviewees suggested integrating everyone involved in a network to explore the region's potential, as well as to support activities and promote the region. The radical experience, adventure, and getting out of the routine were identified as motivations for the search, as well as contact with nature and the landscape. The research is limited to the North Region of Portugal, and it brings together the most different needs, desires, and expectations for tourism demand. Strengthening OT can favour employability and, consequently, economic and social balance while promotion of the activity can be explored through the customers' previous experience. The evaluations, testimonials, and word of mouth (WOM) being added value that can be optimized through social networks and digital marketing.
- Productivity measurement: the case of nature tourism firms in PortugalPublication . Santos, Eleonora; Correia, Alexandra I.; Ferrreira, Fernanda A.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Fernandes, Paula OdeteProductivity measurement in the tourism sector has been raising increasing interest among researchers and is recognised as an important indicator for understanding the strengths and weaknesses of the sector and for enhancing its spillover effects on the economy. However, studies for Portugal and the particular activities included in the set of nature tourism activities are scarce. To overcome this research gap, this paper calculates the labour productivity and total factor productivity (TFP) measures of nature tourism firms to compare firms’ productivity performance across NUTS II regions in mainland Portugal during 2014–2017. Using data from SABI, Quadros do Pessoal, INE and the National Tourism Registry, the sample consists of 369 firms, representing 55% of firms operating in nature tourism in the mainland. Results show that the levels of TFP, unlike to labour productivity, are uneven over time and space. In 2015, a year of change in the business cycle, all regions experienced a negative increase in TFP except the Metropolitan Region of Lisbon, which seems to indicate that nature tourism in most of the country is less resilient to external economic shocks, performing better in periods of prosperity. Labour productivity growth does not present, in general, consistently positive results.
- Sport tourism event and perceived economic impacts: the case of world bodyboard championship 2018, Viana do Castelo, PortugalPublication . Correia, Alexandra I.; Nunes, Alcina; Silva, Goretti; Fernandes, Paula Odete; Moreira, J.; Soares, L.A.Sport tourism events are important to promote the host region and its tourism facilities, enhancing direct and indirect economic benefits to the community, through spending at local businesses. The aim of this paper is twofold. First, it aims at understanding the behavior and satisfaction of visitors to the 2018 World Bodyboard Championship, hosted in Viana do Castelo, Northern Portugal. Secondly, the paper aims at understanding the local economic impact of the event, having in consideration the money spent by visitors, along with the perceptions of residents of that impact. To achieve the abovementioned objectives a logistic regression analysis is implemented. Data was collected through survey questionnaires applied in September, during the event, using a nonprobabilistic and convenience sampling process. A total of 180 questionnaires were considered valid for the analysis. The study results revealed that the Body Board event brought worldwide visitors to the host city, some of which for the first time, and who would not visit the city otherwise. International visitors spend a significant number of days, with considerable average consumption levels. In general, visitors are very satisfied with all aspects of the event, and they are likely to return and recommend to others. Also, the study shows that residents’ perception about the event is that it enhances tourism by bringing visitors to the city. This is highly beneficial to the positioning of the region as a destination, and these insights can be of use to sport events tourism planners. Suggestions for further research will be also provided.