Browsing by Author "Shuvalova, Yevheniia"
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- The role of strategic planning in hotel event managementPublication . Shuvalova, Yevheniia; Ferreira, JessicaStrategic planning plays an important role in ensuring hotel event success. This study investigates how strategic planning impact the effectiveness of hotel event management, particularly by examining how elements such as budget allocation, preparation time, and task allocation affect hotel event outcomes, including guest satisfaction, return business, and attendance. The analysis based on primary data from various internal documents, event performance metrics, and responses to surveys completed by the hotel staff. A total of 20 the biggest events held in 2024 year were analysed. Descriptive statistics, frequency analysis, and boxplot visualisations were used to illustrate how different planning inputs correlate with these performance components. Boxplots were applied as a clear, non-parametric tool for examining variability, outliers, and trends in the dataset, offering an accessible and effective way to compare distribution across events without assuming normality. The visual outputs helped highlight key differences in how planning inputs aligned with performance outcomes. In addition, staff responses revealed issues such as time constraints, communication problems and lack of coordination before the event. These observations emphasise the need for strategic planning as well as effective operational execution to ensure successful hotel event management. As a result of the findings, practical recommendations were made to improve communication, enhance staff training and suggest the use of predictive analysis for future planning processes.