Percorrer por autor "Shastak, Maksim"
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- Business planning as a tool of development of a successful manufacturing company: case of “Coffee Roasters” LLCPublication . Shastak, Maksim; Geraldes, Carla A.S.Belarus coffee market is constantly growing and developing. According to Euromonitor International data coffee consumption per capita is one of the biggest in Europe. The demand for high quality and specialty coffee has increased more than twice during the last two years. Along with big coffee importing companies, many new companies launch their own coffee roasting factories, specializing in high quality service and product. This study is based on the work of “Coffee Roasters” LLC company, which specializes in coffee production and sales in Minsk, Belarus. Since 2014 the company uses production line and facilities of another coffee roasting company. This causes certain difficulties concerning first of all pricing policy, especially in the field of additional value chain, competition and further growth of the company. In the conditions of constantly increasing competition, strategic management and planning are essential for a business to be successful on domestic market and increase the market share. In case of “Coffee Roasters” LLC, company faces additional competition and may face possible pressure from the side of the lessor in the close future. This study contains market and company research in order to collect information and deliver appropriate and sustainable market strategy, competitive business model as a part of business plan development. Business plan development has proven to be a good instrument for assessing necessary information and for company development. As a result of the research a new business model showed significant advantages over the current one. Attracting some additional investments by Coffee Roasters is seen as a successful financial instrument for future development.