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Percorrer por autor "Serafim, Ana"

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  • Artificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion
    Publication . Serafim, Ana; Fernandes, Sara; Mesquita, Cristina; Veloso, Cláudia M.; Sousa, Bruno Barbosa
    Artificial Intelligence (AI) presents significant challenges and opportunities in educational practices. As AI technologies evolve, they offer transformative potential for personalized learning and administrative efficiency, but they also raise critical ethical concerns that must be addressed. The following sections outline the main aspects of AI's impact on education. The integration of Artificial Intelligence (AI) in education presents numerous opportunities that can significantly enhance learning experiences and administrative efficiency. AI technologies facilitate personalized learning, automate administrative tasks and improve student support services, thus transforming traditional educational paradigms. In turn, the integration of Artificial Intelligence (AI) in education presents several challenges that must be addressed in order to harness its full potential. The main issues include algorithmic bias, data privacy concerns, inadequate infrastructure and the need for teacher training.
    2025Capítulo de livro Acesso aberto Ver mais
  • Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal
    Publication . Serafim, Ana; Veloso, Cláudia M.; Rivera-Navarro, Jesús; Sousa, Bruno; Valeri, Marco
    The aim of this paper is the validation of a scale that has Emotional Intelligence (EI) and Internal Marketing (IM) as determinants of organizational success. Design/methodology/approach – The survey (questionnaire) allows assessing the contribution of motivation and job satisfaction to organizational success and was disseminated on social networks and directly in some national institutions. Findings – The results of this research suggest that the 58 items of the scale can be grouped into eight main dimensions and can be confidently applied to professionals from organizations and companies operating in Portugal. Originality/value – Furthermore, this study can be considered as an innovative, effective and useful tool for entrepreneurs, managers and organizations, as it can help diagnose the perceptions of their employees and promote a healthy and appealing environment, moving towards an excellent organizational performance, greater profitability and corporate sustainability.
    2024Artigo científico Acesso restrito Ver mais