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Rionor - hi, we are here
Publication . Pereira, Fernando A.; Rodrigues, P.; Alves, F.; Almeida, H.; Amaral, L.; Luz, I. M.
RIONOR (Western Iberian Network for a New Borderland Order), founded on 1 October 2016 in a small house on the Rio de Onor border, is a transnational Iberian association led by Raiano citizens from both sides of the frontier. It seeks to become a school of citizenship, promoting civic participation, building critical awareness of the surrounding social reality, and deepening cross-border cooperation between Trás-os-Montes, Castile and León, and Galicia as the most effective means to counter depopulation and revitalise these regions. RIONOR underscores the urgency of defending solidarity through active, democratic associations, encouraging citizens to devote part of their time to advancing the common good as the best path towards a fairer and more humane world. The Challenge: How can we amplify the voice of RIONOR’s population? How can we make its communication more impactful? How can every resident become an ambassador for the values of their land? Solution approach: To design a communication plan that strengthens RIONOR’s engagement with the Raiano population, its partners and political actors. To create a mobile application to enhance awareness and visibility of RIONOR.
2024Documento de conferência Acesso aberto Ver mais