Browsing by Author "Guerra, Ricardo"
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- Community-based sustainable tourism development and green marketingPublication . Martins, Marco; Guerra, Ricardo; Santos, Lara; Lopes, Luisa; Conde, Ana RitaThis chapter explores the significance of community-based green marketing for sustainable tourism development. The effectiveness of green marketing has already been proven in many spheres. With that in mind, we intend to understand better how it can contribute to communities to achieve sustainable tourism development. Consequently, one looked deeper at the relationship between environmental awareness and environmentally friendly behaviors and the dependency on these two variables in promoting sustainable tourism. Due to the multidimensional nature of the constructs under study, we conducted a narrative review. It allows us researchers to synthesize multiple points of view and harness unique perspectives while still allowing us to introduce rigor and objectivity into the analysis and discussion. The research results contribute to a deeper understanding of tourists' needs when choosing a sustainable (green) destination. They also help communities and their business by providing insights on green products and services that tourists can offer when aiming toward sustainable development. The results represent a theoretical advance for travel and tourism studies and provide valuable insights into how community-based green marketing can work to help communities striving for sustainable tourism development.
- Food tourism and storytelling - a conceptual frameworkPublication . Martins, Marco; Guerra, Ricardo; Santos, Lara; Lopes, LuisaFood tourism is embracing all over the world the existing rich storytelling traditions. It is now agreed that food tourism enhances the reputation of places, regions and/or countries and helps them to gain a competitive advantage. This article examines the growing importance of food tourism and its relationship with local stories and traditions. The originality of this study resides in the fact that it provides a conceptual framework that can be helpful both to academics and practitioners when theorising about or developing food tourism through storytelling. Being conceptual, our study resorted to a semi-systematic literature review, both to analyse and to structure food tourism and storytelling, but also because this is a very broad field full of designs, concepts, and methods. In the end, a multi-dimensional conceptual framework is presented. One of the main challenges of today in the services sector when associated with food tourism is quality and customers´satisfaction. Results point out that consuming food is also about consuming stories and that storytelling enhances the experience lived by food tourists. This study also through our conceptual framework is contributing both to advance scientific knowledge and has also clear practical implications. However, quantitative or mixed studies must be made to test our model, Being exploratory in nature, our conceptual framework still needs to be tested in food tourism when linked to storytelling.
- Virtual tourism and the virtual tourist experience: Implications for destination marketingPublication . Martins, Marco; Guerra, Ricardo; Santos, Lara; Lopes, Luisa; Conde, AnaDestination marketing organisations, due to the constant increase of competition, are implementing innovative methods of attracting demand, and technologies are now paramount for destinations. Among the technological advances provided by destinations are the virtual reality tours, which can be enjoyed by users by a variety of reasons, but all impacting destinations' tourism development. One debates how the tourist experience can be improved through the use of virtual reality as a destination marketing tool, drawing upon experiential marketing conceptualisations. With that intent, a semi-systematic literature review was conducted, allowing us to introduce rigour and objectivity into the analysis and discussion. However, conducting an exploratory study also have its disadvantages, as it is an interpretive exercise and therefore, heavily dependent on the researcher's own perspective. We provide a new framework, that addresses the interrelationship between virtual reality, virtual reality experiences and destination marketing. At the end, possible future research avenues are outlined.