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Community-based sustainable tourism development and green marketing
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Orientador(es)
Resumo(s)
This chapter explores the significance of community-based green marketing for sustainable tourism development. The effectiveness of green marketing has already been proven in many spheres. With that in mind, we intend to understand better how it can contribute to communities to achieve sustainable tourism development. Consequently, one looked deeper at the relationship between environmental awareness and environmentally friendly behaviors and the dependency on these two variables in promoting sustainable tourism. Due to the multidimensional nature of the constructs under study, we conducted a narrative review. It allows us researchers to synthesize multiple points of view and harness unique perspectives while still allowing us to introduce rigor and objectivity into the analysis and discussion. The research results contribute to a deeper understanding of tourists' needs when choosing a sustainable (green) destination. They also help communities and their business by providing insights on green products and services that tourists can offer when aiming toward sustainable development. The results represent a theoretical advance for travel and tourism studies and provide valuable insights into how community-based green marketing can work to help communities striving for sustainable tourism development.
Descrição
Palavras-chave
Green marketing Community-based tourism Sustainable tourism development Environmental awareness Environmental friendly behavior tourists
Contexto Educativo
Citação
Martins, M.; Jorge da Costa Guerra; R., Santos, L.; Lopes, L. & Conde, A.R. (2025). Community-Based Sustainable Tourism Development and Green Marketing. Jimenez Ruiz, A.E., Rudkouskaya, V. and Bhartiya, S. (eds.) Greener Future, Emerald Publishing Limited, Leeds, p. 103-114.ISBN 978-1-83608-989-6
Editora
Emerald Publishing Limited