Percorrer por autor "Garcia, Jorge Esparteiro"
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- Digital innovation in health care: addressing medication non-adherencePublication . Bhandari, Laxmi; Fonseca, Manuel José; Fernandes, António B. ; Garcia, Jorge EsparteiroNon-adherence to medication is a pervasive issue worldwide, affecting 50% of prescription users, resulting in suboptimal therapy outcomes and premature death. One of the key factors contributing to non-adherence is the complexity associated with managing medication regimens. To address this challenge, an automated pill dispenser “SelfMed, your medication partner” has been proposed. This study focuses on studying determinants of medication non-adherence, its ramifications and alternatives available in the market in order to increase medication adherence among adults aged 60 and over. The overarching goal of this research is to evaluate whether digital solutions like SelfMed are required for addressing non-compliance issues in Portugal while assessing their effectiveness over time for our target audience within the marketplace. The research was conducted using primary data collected through a questionnaire distributed to users and care institutions/companies in Portugal (Northern area). According to the analysis, 40% of users and 40% of care companies are interested in obtaining SelfMed to simplify the complex medication management and prescription regimen for the end user.
- Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in AlentejoPublication . Popova, Mariia; Fonseca, Manuel José; Garcia, Jorge Esparteiro; Andrade, José GabrielThere is no doubt that tourism benefits Portugal’s economy. The area should be able to better target the market for its travel and tourist products and increase its performance with the use of a marketing strategy, especially in a field where global competition is always increasing. This digital marketing plan seeks to analyze the strengths and limitations of the Portuguese region in its target markets, as well as the most current advancements in the global travel and tourism sector. In this work, it is conducted an analysis of both micro and macro environments of Casa Pereirinha. In addition, it was created a marketing mix based on the 7P’s. Furthermore, the work provides the prospective avenues for product growth and marketing following the markets’ stated growth objectives. This project comprises creating a comprehensive digital marketing strategy for Casa Pereirinha as a significant example of the region’s tourism business, and the primary purpose is to conserve its past, while developing a new strategy.