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Browsing by Author "Fontes, Filipa"

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  • Digital marketing in wine tourism – Trás-os-Montes and Dão case study
    Publication . Fontes, Filipa; Esteves, Elsa Tavares; Morais, Elisabete Paulo
    Having quality wine is important for a wine company; however, it is necessary to have a communication strategy and be aware that digital marketing activities are constantly evolving and that companies need to adapt to stay close to their audience. The wine sector increasingly sees digital marketing as a valuable and convenient tool for promoting companies and as a facilitator to reach consumers. The Regional Wine Commissions (RWCs) are entities whose mission is to promote and publicise the wine products of their region. The aim of this paper is to analyse the performance of two RWCs, both located in Portugal – the Trás-os-Montes region and the Dão region – on a digital level (Facebook, Instagram and website) and their use of search engine optimisation (SEO) techniques. The intention is also to identify how they promote regional producers and the wine tourism offer on their websites.
    2024Journal article Open access Show more
  • Sustainability in wine tourism: a bibliometric and content review
    Publication . Fontes, Filipa; Correia, Ricardo; Carvalho, Aida; Fontes, Ruta
    The wine sector increasingly recognizes the importance of adopting sustainable practices. In tourism, sustainability works as a valuable and appropriate tool to attract tourists, who are increasingly selecting companies that have sustain- able performance. This paper aims to identify and analyze the existing literature related to the topic of sustainability in wine tourism. Based on a literature review, this study provides an analysis of the most important topics in the research related to sustainability in wine tourism. This analysis is divided into two phases, a qualitative analysis with a literature review, and a bibliometric analysis through VosViewer. The results show that sustainability in wine tourism has been an area of growing interest, with a greater number of publications in recent years. The most recent research topics are related to the strategic approach, competitiveness, covid-19, spatial-temporal analysis, and sustainable practices.
    2024Journal article Open access Show more