Browsing by Author "Ferreira, Fernanda A."
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- Committed and non-committed policy regimes in a sequential mixed hotel duopolyPublication . Ferreira, Flávio; Ferreira, Fernanda A.; Fernandes, Paula OdeteThis paper highlights the effects of corporate social responsibility (CSR) on the strategic choice of pollution abatement and on the timing of the government’s commitment to the environmental tax policy, in the hotel industry. To do this, we consider a competition between one consumer-friendly hotel and one for-profit hotel, and two policy regimes (commitment and non-commitment), with two different timings of the government’s decision about environmental taxation. Hotels choose pollution abatement investments sequentially and outputs simultaneously. We show that with a high degree of consumer-friendliness, the committed environmental tax is lower than the non-committed one. We also show that although the environmental damage may be less under the non-committed policy regime, social welfare is always better under the committed policy regime. In addition, we examine the changes in the degree of CSR on the equilibrium results.
- Demand and supply of outdoor tourism activities in Northern Portugal: a survey-based approachPublication . Ferreira, Fernanda A.; Fernandes, Paula Odete; Santos, Eleonora; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Rachão, SusanaThis paper focuses on the North of Portugal, as a diversified region with unique natural resources, to create information regarding both resources and equipment and business dynamics; the evolution of tourism supply and demand.
- Health and wellness activities: contemporary market of thermalismPublication . Rodrigues, Cristina; Ferreira, Fernanda A.; Costa, Vânia; Alves, Maria José; Vaz, Márcia; Fernandes, Paula Odete; Nunes, AlcinaThe health and well-being market has suffered many evolutions in recent years, the differences occurring mainly in your holistic vision, demand profile and supply structuring. This article aims to present theoretical reflections on the scientific advances in this area over the last years. The study presents a literature review, published in the last years, on two intrinsically related themes: “Health and Well-being” and “Thermalism.” It then analyses the profile of consumers/practitioners. The methodology incorporates a mixed approach: a bibliometric and content analysis of the existing literature. It is also intended to identify the main trends and transformations that have occurred in the health and well-being market. Additionally, it intends to contribute to the advancement of scientific knowledge in this field of research. The main conclusions are related to the increase in publications in this area with different subjects, highlighting its growing interest and relevance in society. It is observed an increasingly holistic understanding of health and well-being and its impacts on people's quality of life and a change in the consumer profile, which is increasingly young and healthy with different motivations.
- Medical tourism and modelling: a bibliometric analysis based on a Scopus databasePublication . Fernandes, Paula O.; Ferreira, Fernanda A.; Ferreira, Flávio; Teixeira, João PauloThe main goal of this paper is to systematically evaluate the bibliographic production on modelling, with an emphasis on medical and wellness tourism, to identify possible convergence of interests among health and tourism fields, from 2012 to 2021. This paper was based on a bibliometric analysis to find a relationship between medical and wellness tourism with data modelling based on a network citation analysis. The main findings showed: (i) a growing evolution of scientific production in recent years that address the medical tourism topic; (ii) a combination of important features of management of health services related to medical tourism, supported by forecasting data models may be a trend of future topics to be researched and developed as decision-making support.
- A methodology for the identification and assessment of the conditions for the practice of outdoor and sport tourism-related activities: the case of northern PortugalPublication . Silva, Goretti; Correia, Alexandra I.; Rachão, Susana; Nunes, Alcina; Vieira, Elvira Pacheco; Santos, Sónia; Soares, Luís; Fonseca, Manuel José; Ferreira, Fernanda A.; Veloso, Cláudia M.; Carrança, Paulo; Fernandes, Paula OdeteTourists’ demand for outdoor sport-related activities has been growing in the last decade, leading to the recognition of the outdoor tourism potential of the development of rural and urban areas where the activities could take place. While the literature has recognized this potential, its features and the existing conditions for its practice are often not fully comprehended, mainly due to the lack of measurement systems and performance indicators. This study addresses this gap by proposing a wide-ranging assessment matrix of nine outdoor-related activities, employing northern Portugal as a study area. Based on an exploratory qualitative analysis employing semi-structured interviews with key stakeholders (public, private and third sector), the main contribution of this study lies in the development of the outdoor tourism assessment matrix (OTAM) to collect data. The OTAM matrix aims to identify and assess the conditions, namely the infrastructure and resources, for the practice of outdoor and sport tourism-related activities within the sustainable development pillars. The nine matrices comprising the OTAM allow the identification of the places where the outdoor activities can be practiced, and the conditions under which they can contribute to the definition of the development strategies of outdoor tourism.
- Monitoring of outdoor tourism demandPublication . Martins, Oliva M.D.; Nunes, Alcina; Ferreira, Fernanda A.; Veloso, Cláudia M.; Santos, Sónia; Correia, Alexandra I.; Fonseca, Manuel José; Silva, Goretti; Rachão, Susana; Vieira, Elvira Pacheco; Carrança, Paulo; Fernandes, Paula OdeteThe Herfindahl-Hirschman Index (HHI) was used in order to understand the tourism competitiveness of the different sub-regions that make up the North Region of Portugal. This index is a measure which helps to analyse market concentration and at the same time determines the competitiveness of the market.
- Monitoring of outdoor tourism demand. North of PortugalPublication . Martins, Oliva M.D.; Nunes, Alcina; Ferreira, Fernanda A.; Veloso, Cláudia M.; Santos, Sónia; Correia, Alexandra I.; Fonseca, Manuel José; Silva, Goretti; Rachão, Susana; Vieira, Elvira Pacheco; Carrança, Paulo; Fernandes, Paula OdeteThe Herfindahl-Hirschman Index (HHI) was used in order to understand the tourism competitiveness of the different sub-regions that make up the North Region of Portugal. This index is a measure which helps to analyse market concentration and at the same time determines the competitiveness of the market.
- Outdoor tourism demand segmentation: a case study from North of PortugalPublication . Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. To this end, a survey was applied to visitors who practised outdoor activities in the region. The data was collected between June and September of 2021, and a final sample of 200 valid questionnaires was obtained. ln an overall analysis of the socio-demographic and professional profile of the respondents, it can be said that the sample is constituted by women (50.5%), aged between 28-38 or over (58.5%), with higher education levels (70.5%), single (53.3%) and Portuguese (94.5%), with an average monthly income between 601€ and 2400€ (74%). Most of them live in the Porto Metropolitan Area (25%) located in the Northern region of Portugal. Relating to outdoor activities, 35.5% of the sample occasionally practise these activities in their residence area, and 20% practise 1-2 times a week. The activities most practised were walking/hiding (28.8%), running (11.7%), and cycling (9.5%). This research demonstrates that segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand, from outside the region and according to their preferences. Therefore, this study contributes to the literature by expanding the discussion on outdoor tourism segmentation, an underestimated topic.
- Outdoor tourism demand segmentattion: a case study from North of PortugalPublication . Scalabrini, E.C.B.; Correia, Alexandra I.; Nunes, Alcina; Veloso, Cláudia M.; Vieira, Elvira Pacheco; Ferreira, Fernanda A.; Silva, Goretti; Fonseca, Manuel José; Carrança, Paulo; Santos, Sónia; Fernandes, Paula OdeteThis research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activities. Segmentation of outdoor tourism demand in North of Portugal should set out marketing and promotion strategies in different destinations, attracting demand from outside the region, and according to their preferences.
- Outdoor tourism in the North of Portugal from the perspective of tourist entertainment companies (TEC)Publication . Martins, Oliva M.D.; Nunes, Alcina; Vieira, Elvira Pacheco; Rachão, Susana; Correia, Alexandra I.; Fonseca, Manuel José; Silva, Goretti; Santos, Sónia; Veloso, Cláudia M.; Ferreira, Fernanda A.; Carrança, Paulo; Fernandes, Paula OdeteBased on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Exploratory qualitative research was carried out through 38 in-depth individual interviews. The territory geography, the experiences, and the internal market were considered relevant aspects. In addition, seasonality and climate were identified as significant factors in defining the offer, which can favour the preservation of the environment. Moreover, the risk of the activities was considered low. The interviewees suggested integrating everyone involved in a network to explore the region's potential, as well as to support activities and promote the region. The radical experience, adventure, and getting out of the routine were identified as motivations for the search, as well as contact with nature and the landscape. The research is limited to the North Region of Portugal, and it brings together the most different needs, desires, and expectations for tourism demand. Strengthening OT can favour employability and, consequently, economic and social balance while promotion of the activity can be explored through the customers' previous experience. The evaluations, testimonials, and word of mouth (WOM) being added value that can be optimized through social networks and digital marketing.
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