Browsing by Author "Borges, Eduardo"
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- Eco-labelling food products as an integral part of the transition to a sustainable food systemPublication . Borges, Eduardo; Campos, Susana; Teixeira, Mário Sérgio; Lucas, Maria Raquel; Correia, Ricardo JorgePurpose | The eco-labelling of food products is an integral part of the transition to a sustainable food system, as it allows consumers to make informed, healthier and more sustainable choices. It reinforces the reputation of companies, showing that they are socially responsible and concerned about environmental issues. The aim of this study is to identify the determinants of the purchase of eco-labelled food products in the Portuguese context. Methodology/Approach | An online questionnaire was carried out among the Portuguese population over 18 years old. Data analysis techniques including descriptive analyses, parametric and non-parametric tests, linear correlation and regression analysis were applied. Expected Results | We expect to identify a positive correlation between consumers' attention to companies' Green Marketing communication and green purchasing behaviour, as well to obtain a positive correlation between the Communicated Socio-environmental Use (CSU) of the producer's declared commitment and green purchasing behaviour. These results are valuable for companies’ managers to develop and evaluate specific communication and marketing actions to the markets, taking into account current consumer preferences.
- Willingness to pay for ecolabel in food products: mapping publications over the past twenty yearsPublication . Campos, Susana; Borges, Eduardo; Correia, Ricardo Jorge; Ferreira-Oliveira, Ana Teresa; Rodrigues, Ana Sofia; Teixeira, Mário SérgioEcolabels can be a tool to promote and support more sustainable products, providing information that allows consumers to select products with better environmental performance. Ecolabels can help create ecological awareness around sustainable consumption, promote environmentally friendly attitudes, and contribute to responsible consumption habits. This article reviews the lit-erature on willingness to pay for ecolabels on food products and identifies four main knowledge gaps: (1) the effect of variables that signal quality, safety, or health benefits on willingness to pay for ecolabels; (2) the impact of ecolabels on the environment from a regulatory point of view; (3) the lack of a measurement instrument that serves general application with various stakeholders; and (4) how ecolabels contribute to green innovation. Our re-sults contribute to the literature and define and implement more efficient and effective public policies that facilitate communication between producers and consumers. Based on 31 articles selected and analyzed in a systematic literature review, we found that the variables related to consumers' willing-ness to pay vary according to the level of education, income, age, marital sta-tus, family size, attitude, previous experience and knowledge, among others. We conclude that consumers are willing to pay more for environmentally sustainable products and that the ecolabel is particularly important in their choice.