Percorrer por autor "Borges, Ana Pinto"
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- After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowermentPublication . Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Almeida, António Lopes de; Sousa, AnaThis study aimed to detect the relationships between mindfulness and events participation, and then between the later and psychological empowerment. Design/methodology/approach – The proposed model’s underlying hypotheses were empirically tested with data collected through an online survey addressed to a convenience sample of frequent leisure participants (n 5 199). The authors applied the structural equation model (SEM) to confirm the aforementioned relationships. To assess the adequacy of the psychometric properties of the measures, the authors performed a confirmatory factor analysis of the measurement model, with a maximum likelihood estimation method. Findings – Under the effects of the lockdown period environment, the results express a positive relationship between a mindful state of mind – related to observation/attention – and the yearnings and perceptions about the participation in events. This relationship for consistency was proven to be moderated by the perception of the participation importance to the individual subjective well-being/mental health. Due to participation insights, there was a positive effect on psychological empowerment, supporting the relationship that had been hypothesized. Originality/value – The authors propose and test a new model that contributes to the theory and examines how mindfulness behavior can effect more alluring and intense participation in events and what are the anticipated outcomes in terms of psychological empowerment.
- Do cultural activities and happiness matter to the tourism sector?Publication . Astike, Kristina; Borges, Ana Pinto; Skvarciany, Viktorija; Vieira, Elvira PachecoResearch purpose. The primary goal of this research is to determine the impact of the efficiency of the tourism sector in the European Union (EU). Design / Methodology / Approach. The analysis involved 25 selected EU countries using Data Envelopment Analysis (DEA) and the Tobit regression modelling. For DEA expenses according to the stays per visit (1 night or over) when going to a foreign country, individuals actively working in the tourism industry and tangible heritage inscribed on the United Nations Educational, Scientific and Cultural Organisation (UNESCO) are used as inputs and inbound tourism as an output. Variables for the Tobit model were as follows: cultural activities, Happiness index and tourist expenditure of Gross Domestic Product (GDP). Findings. In nations characterised by lower efficiency levels, policymakers ought to enhance their strategies and encourage the advancement of their country's appeal to tourists. Additionally, there should be an increased emphasis on enhancing the well-being and happiness of the local population. Originality / Value / Practical implications. Theoretical research on the efficiency of the tourism sector in the EU lacks comprehensive studies that systematically examine the factors influencing efficiency across diverse EU member states. Although some research exists on specific aspects of tourism efficiency, such as environmental sustainability or economic impacts, there is a scarcity of holistic investigations that encompass various dimensions of efficiency, including resource utilization, infrastructure development, policy effectiveness, and socio-cultural impacts, within the EU's overarching context. Moreover, there is a limited exploration of potential variations in tourism efficiency among different EU regions and the underlying factors driving these differences. Bridging this research gap could offer valuable insights for policymakers, industry stakeholders, and academics seeking to enhance the overall efficiency and sustainability of the tourism sector in the EU. The study’s constraint lies in the exclusion of Denmark and Luxembourg, which is attributed to insufficient statistical data.
- Does CSR committee presence, stakeholder engagement, gender equality (SDG 5) and firm value influence ESG performance reporting? An EU pre and during Covid-19 analysisPublication . Monteiro, Albertina Paula; Cepêda, Catarina; Borges, Ana Pinto; Vieira, Elvira PachecoThis paper aims to analyse the corporate social responsibility (CSR) Committee presence and gender equality influence on environmental, social and governance (ESG) performance reporting in a pre- and during Covid-19 crisis in European Union (EU) listed entities. Design/methodology/approach – To achieve the goal, an empirical analysis was conducted with 1,221 listed companies in EU as support for the economics years 2017–2021. Statistical technique used to analyse the relationship between the variables under study was regression analysis with panel data. Findings – Results show that CSR committee presence, stakeholder engagement and gender equality are positively associated with ESG performance reporting, but the Covid-19 crisis and the book value per share do not influence the dependent variable. The model variables determine 99% of the ESG performance reporting. Practical implications – The results are useful for managers, governments and organizations in developing sustainability reporting standards. As companies navigate the complex landscape of sustainability challenges, integrating sustainable development goals into their strategies and ESG reports provides a roadmap for creating positive, lasting impacts on a global scale. Originality/value – This research covers listed firms from throughout the EU and the pre- and during-Covid era.
- How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior?Publication . Vieira, Elvira Pacheco; Borges, Ana Pinto; Rodrigues, Paula; Ostapenko, Svitlana; Almeida, António Lopes deHow knowledge impacts purchasing behavior is a matter of extensive investigation, but the research on the interplay between the self-reported wine knowledge and information seeking is scarce. Present research contributes to filling the gap within the understanding how self-reported wine knowledge and information seeking impacts wine purchase behavior. Based on the analysis of 1314 valid questionnaires administered to the participant of wine event “Essência do Vinho” held in Porto, Portugal between 23 and 26 of February 2023, partial least squares (PLS) path analytical technique was employed. We confirm that more knowledgeable consumers are less price sensitive and rely more on their knowledge and subsequent appreciation of place of origin of the wine at the moment of purchase. Meanwhile limited wine knowledge is a constraint in wine consumption, as it makes consumers more insecure in making their own choices and relying more on value for money appreciation, price and recommendation factors. We conclude that stimulation of information seeking and participation in the wine events is key in increasing wine expertise that impacts appreciation of the place of origin and subsequent willingness to pay. Thus, promoting awareness and expertise among consumers is the key to increasing competitiveness of the wine sector.
- Literacy, Resilience, and Financial Well-Being in Higher Education StudentsPublication . Dias, Patrícia; Borges, Ana Pinto; Vieira, Elvira PachecoThe authors assessed the determinants of the overall financial literacy indicator of higher education students in Portugal and the relationship between the financial literacy indicator and the indicators of resilience and financial well-being. Based on a non-parametric quantitative analysis, the authors used a sample of 469 higher education students. They observed that students present globally more satisfactory indicators compared to the Portuguese population and are influenced by demographic factors such as age, gender, level of education, and income. The results are far from reasonable, especially in the dimension related to knowledge. As also statistically confirmed, there exists a positive and significant relationship between the financial literacy indicator and the indicators of resilience and financial well-being. Therefore, this study adopts a novel approach that intends to link these indicators with higher education students, as there is still a lack of research that addresses the concept of digital financial literacy within this context.
- Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformationPublication . Borges, Ana Pinto; Vieira, Elvira Pacheco; Almeida, Antonio Lopes de; Remondes, Jorge; Rodrigues, Paula; Skvarciany, ViktorijaSustainability has gone from being merely a normative aspiration to becoming a strategic and communicational imperative, influencing the image of destinations, brand legitimacy, and tourist behavior. At the same time, the need for resilient and regenerative tourism systems, aligned with international guidelines such as those promoted by the World Tourism Organization (UNWTO), is highlighted. In parallel, the advancement of digital technologies, including artificial intelligence, augmented reality, and user experience-centric interfaces, redefines management, marketing, experience, and governance processes, while also raising ethical and social challenges. In an integrated way, the articles studied and compared demonstrate that value creation in contemporary tourism cannot be understood solely in economic terms, but must incorporate environmental responsibility, ethical governance, technological innovation, and meaningful stakeholder engagement. The set of contributions reinforces the central role of communication and marketing as strategic mechanisms to address complexity, promote sustainability, and shape the future of tourism systems.
- Rethinking marketing and communication in the digital era: innovation, sustainability, and inclusion in focusPublication . Borges, Ana Pinto; Vieira, Elvira Pacheco; Remondes, Jorge; Rodrigues, Paula Cristina Lopes; Skvarciany, ViktorijaIn today’s rapidly evolving global landscape, digital technologies and cultural transformations are profoundly reshaping the fields of marketing and communication. The emergence of artificial intelligence, the emphasis on value co-creation, innovations in vocational education, and the growing focus on inclusive and sustainable tourism are not merely trends—they signal a fundamental shift in how organizations operate, engage with stakeholders, and define strategic priorities. These shifts demand more than technical adaptation; they require a rethinking of business models, communication practices, and the role of data and analytics in decision-making (Cosa, 2024; Dutt et al., 2024; Omol, 2024). This Special Issue of the International Journal of Marketing, Communication and New Media, titled “Transformative Insights for Marketing and Communication in the Digital Era,” brings together thirteen peer-reviewed papers originally presented at the fifth edition of the International Conference on Applied Business and Management (ICABM2024). The conference was held on 20 and 21 June 2024 at ISAG – European Business School, in collaboration with the Research Center in Business Sciences and Tourism (CICET-FCVC) of Consuelo Vieira da Costa Foundation. With 85 presentations delivered by national and international researchers from over 18 countries— including Algeria, Argentina, Chile, Colombia, Spain, France, Italy, Mexico, Nigeria, Pakistan, Poland, Portugal, Saudi Arabia, Tunisia, Turkey, the United Kingdom, and Vietnam— ICABM2024 provided a dynamic forum for critical dialogue and applied research across the fields of business, management, tourism, marketing, and innovation. The thirteen articles featured in this Special Issue reflect the diversity of themes, methodological approaches, and practical implications that defined the conference. Collectively, these contributions explore the transformative impact of digitalisation on consumer engagement, branding strategies, stakeholder communication, and sustainable development. In particular, the role of artificial intelligence in generating deep consumer insights and supporting data-driven marketing strategies is examined as a critical frontier for innovation and competitiveness (Rupigaa and Syahputra, 2025). In the editorial that follows, we outline the thematic structure of the selected papers and highlight their relevance for advancing contemporary debates in marketing and communication within the digital era.
- The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and Loyalty—PortoPublication . Santos, Bárbara; Carvalho, Margarida; Emer, Paula; Borges, Ana Pinto; Vieira, Bruno; Brandão, Amélia; Vieira, Elvira PachecoDevelopment of an emotional attachment to the brand is a key issue in brand management, making constructs such as brand experience, brand satisfaction, brand love, and brand loyalty one of the most addressed topics in marketing research, specifically, the destinations brands, such as of city of Porto. Within this debate, special attention is given to sociodemographic characteristics and the role they have within this journey. Namely we address the impact of gender, age, educational qualifications, marital status, and residence on brand experience, brand satisfaction, brand love, and brand loyalty. Our findings indicate that these characteristics do play the role. Positive brand experience-affecting factors include being female relative to male, being older (the higher the impact), and being a tourist relative to not being a tourist. Non-tourists (those who reside in Portugal or Porto) have an advantage over tourists in terms of brand loyalty and customer satisfaction. Age and gender have also shown importance. Marriage status and level of education were important components of brand loyalty. Gender had no effect on brand love, but age (which rises with maturity), education level (which rises with credentials), and marital status (being married or widowed) all had favorable impacts.
- The impact of digital communication on promoting an event: defining personas and strategiesPublication . Vieira, Elvira Pacheco; Borges, Ana Pinto; Ostapenko, SvitlanaMusic festivals are significant drivers of cultural tourism and economic growth, drawing increasing attention due to their social and cultural impact. In this digital age, the internet and social media have transformed festival promotion, particularly among millennials and generation Z. As the festival landscape becomes more competitive, maintaining attendee loyalty has become vital for festival managers and investors. Tailored communication based on defining consumer segments is an effective approach for festivals success. Namely two axes of segmentation have proven to be relevant in communication process: one – based on loyalty (reflected in previous participation and duration of presence at the festival); and second – based on generation’s peculiarities. Therefore, this study aims to identify effective communication channels for engaging these different segments of festival attendees. It analyzes attendee profiles, satisfaction levels, and loyalty across various generational groups and segmentation profiles. Social media emerges as a dominant channel, especially for Generation Z, highlighting the need for tailored marketing strategies. Findings provide practical insights for festival organizers, enabling them to select the most effective marketing channels for diverse audience segments. The research also suggests the importance of understanding Generation Y’s preferences and exploring alternative communication channels and social networks. By aligning marketing efforts with attendee preferences, organizers can enhance satisfaction, foster loyalty, and ensure the continued success of music festivals in our evolving cultural landscape.
- The impact of macroeconomic factors on the European travel and leisure sector: the context of Russo–Ukrainian warPublication . Muddasir, Muhammad; Borges, Ana Pinto; Vieira, Elvira Pacheco; Vieira, Bruno MiguelThis study aims to address the macroeconomic factors effect on the travel and leisure (T&L) industry throughout Europe within the context of the Russo-Ukrainian war that have started on 24 February 2022. Specifically, top tourist destinations are analysed, such as Spain, France, Italy and Portugal, as well as Europe in general. Design/methodology/approach – This study adopts the panel regression approach based on the data that is provided on a daily basis, and it covers a period of nearly 14 months, starting on 24 February 2022 and ending on 15 April 2023. Findings – The findings indicate that the European T&L sector is impacted by macroeconomic variables. Namely, the T&L sector is significantly impacted by interest rates, geopolitical risk, oil and gas, whereas inflation has a muted effect, indicating a comparatively lesser influence on the dynamics of the industry. This research contributes to existing literature by providing one of the first quantitative analyses of how macroeconomic factors impact the European T&L business in the context of a geopolitical conflict. Research limitations/implications – A study of the Russian–Ukrainian war may be limited by a number of research constraints. The continuing nature of the conflict, the lack of communication between the parties and potential political prejudice are some of these difficulties. Any research on the Russo- Ukrainian war should be done with these limits in mind. Practical implications – Macroeconomic variables play a significant role on the T&L sector development; therefore, when designing resilience strategies, they need to be accounted for. Originality/value – To the best of authors’ knowledge, this is one of the first studies to analyse how macroeconomic factors affected the European T&L business using a quantitative approach. The macroeconomic variables that were taken into account in this study included interest rates, inflation, oil and petrol prices, as well as the geopolitical risk index.