Browsing by Author "Borges, Ana Pinto"
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- After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowermentPublication . Borges, Ana Pinto; Vieira, Elvira Pacheco; Rodrigues, Paula; Almeida, António Lopes de; Sousa, AnaThis study aimed to detect the relationships between mindfulness and events participation, and then between the later and psychological empowerment. Design/methodology/approach – The proposed model’s underlying hypotheses were empirically tested with data collected through an online survey addressed to a convenience sample of frequent leisure participants (n 5 199). The authors applied the structural equation model (SEM) to confirm the aforementioned relationships. To assess the adequacy of the psychometric properties of the measures, the authors performed a confirmatory factor analysis of the measurement model, with a maximum likelihood estimation method. Findings – Under the effects of the lockdown period environment, the results express a positive relationship between a mindful state of mind – related to observation/attention – and the yearnings and perceptions about the participation in events. This relationship for consistency was proven to be moderated by the perception of the participation importance to the individual subjective well-being/mental health. Due to participation insights, there was a positive effect on psychological empowerment, supporting the relationship that had been hypothesized. Originality/value – The authors propose and test a new model that contributes to the theory and examines how mindfulness behavior can effect more alluring and intense participation in events and what are the anticipated outcomes in terms of psychological empowerment.
- Do cultural activities and happiness matter to the tourism sector?Publication . Astike, Kristina; Borges, Ana Pinto; Skvarciany, Viktorija; Vieira, Elvira PachecoResearch purpose. The primary goal of this research is to determine the impact of the efficiency of the tourism sector in the European Union (EU). Design / Methodology / Approach. The analysis involved 25 selected EU countries using Data Envelopment Analysis (DEA) and the Tobit regression modelling. For DEA expenses according to the stays per visit (1 night or over) when going to a foreign country, individuals actively working in the tourism industry and tangible heritage inscribed on the United Nations Educational, Scientific and Cultural Organisation (UNESCO) are used as inputs and inbound tourism as an output. Variables for the Tobit model were as follows: cultural activities, Happiness index and tourist expenditure of Gross Domestic Product (GDP). Findings. In nations characterised by lower efficiency levels, policymakers ought to enhance their strategies and encourage the advancement of their country's appeal to tourists. Additionally, there should be an increased emphasis on enhancing the well-being and happiness of the local population. Originality / Value / Practical implications. Theoretical research on the efficiency of the tourism sector in the EU lacks comprehensive studies that systematically examine the factors influencing efficiency across diverse EU member states. Although some research exists on specific aspects of tourism efficiency, such as environmental sustainability or economic impacts, there is a scarcity of holistic investigations that encompass various dimensions of efficiency, including resource utilization, infrastructure development, policy effectiveness, and socio-cultural impacts, within the EU's overarching context. Moreover, there is a limited exploration of potential variations in tourism efficiency among different EU regions and the underlying factors driving these differences. Bridging this research gap could offer valuable insights for policymakers, industry stakeholders, and academics seeking to enhance the overall efficiency and sustainability of the tourism sector in the EU. The study’s constraint lies in the exclusion of Denmark and Luxembourg, which is attributed to insufficient statistical data.
- Does CSR committee presence, stakeholder engagement, gender equality (SDG 5) and firm value influence ESG performance reporting? An EU pre and during Covid-19 analysisPublication . Monteiro, Albertina Paula; Cepêda, Catarina; Borges, Ana Pinto; Vieira, Elvira PachecoThis paper aims to analyse the corporate social responsibility (CSR) Committee presence and gender equality influence on environmental, social and governance (ESG) performance reporting in a pre- and during Covid-19 crisis in European Union (EU) listed entities. Design/methodology/approach – To achieve the goal, an empirical analysis was conducted with 1,221 listed companies in EU as support for the economics years 2017–2021. Statistical technique used to analyse the relationship between the variables under study was regression analysis with panel data. Findings – Results show that CSR committee presence, stakeholder engagement and gender equality are positively associated with ESG performance reporting, but the Covid-19 crisis and the book value per share do not influence the dependent variable. The model variables determine 99% of the ESG performance reporting. Practical implications – The results are useful for managers, governments and organizations in developing sustainability reporting standards. As companies navigate the complex landscape of sustainability challenges, integrating sustainable development goals into their strategies and ESG reports provides a roadmap for creating positive, lasting impacts on a global scale. Originality/value – This research covers listed firms from throughout the EU and the pre- and during-Covid era.
- Literacy, Resilience, and Financial Well-Being in Higher Education StudentsPublication . Dias, Patrícia; Borges, Ana Pinto; Vieira, Elvira PachecoThe authors assessed the determinants of the overall financial literacy indicator of higher education students in Portugal and the relationship between the financial literacy indicator and the indicators of resilience and financial well-being. Based on a non-parametric quantitative analysis, the authors used a sample of 469 higher education students. They observed that students present globally more satisfactory indicators compared to the Portuguese population and are influenced by demographic factors such as age, gender, level of education, and income. The results are far from reasonable, especially in the dimension related to knowledge. As also statistically confirmed, there exists a positive and significant relationship between the financial literacy indicator and the indicators of resilience and financial well-being. Therefore, this study adopts a novel approach that intends to link these indicators with higher education students, as there is still a lack of research that addresses the concept of digital financial literacy within this context.
- The impact of digital communication on promoting an event: defining personas and strategiesPublication . Vieira, Elvira Pacheco; Borges, Ana Pinto; Ostapenko, SvitlanaMusic festivals are significant drivers of cultural tourism and economic growth, drawing increasing attention due to their social and cultural impact. In this digital age, the internet and social media have transformed festival promotion, particularly among millennials and generation Z. As the festival landscape becomes more competitive, maintaining attendee loyalty has become vital for festival managers and investors. Tailored communication based on defining consumer segments is an effective approach for festivals success. Namely two axes of segmentation have proven to be relevant in communication process: one – based on loyalty (reflected in previous participation and duration of presence at the festival); and second – based on generation’s peculiarities. Therefore, this study aims to identify effective communication channels for engaging these different segments of festival attendees. It analyzes attendee profiles, satisfaction levels, and loyalty across various generational groups and segmentation profiles. Social media emerges as a dominant channel, especially for Generation Z, highlighting the need for tailored marketing strategies. Findings provide practical insights for festival organizers, enabling them to select the most effective marketing channels for diverse audience segments. The research also suggests the importance of understanding Generation Y’s preferences and exploring alternative communication channels and social networks. By aligning marketing efforts with attendee preferences, organizers can enhance satisfaction, foster loyalty, and ensure the continued success of music festivals in our evolving cultural landscape.
- The impact of macroeconomic factors on the European travel and leisure sector: the context of Russo–Ukrainian warPublication . Muddasir, Muhammad; Borges, Ana Pinto; Vieira, Elvira Pacheco; Vieira, Bruno MiguelThis study aims to address the macroeconomic factors effect on the travel and leisure (T&L) industry throughout Europe within the context of the Russo-Ukrainian war that have started on 24 February 2022. Specifically, top tourist destinations are analysed, such as Spain, France, Italy and Portugal, as well as Europe in general. Design/methodology/approach – This study adopts the panel regression approach based on the data that is provided on a daily basis, and it covers a period of nearly 14 months, starting on 24 February 2022 and ending on 15 April 2023. Findings – The findings indicate that the European T&L sector is impacted by macroeconomic variables. Namely, the T&L sector is significantly impacted by interest rates, geopolitical risk, oil and gas, whereas inflation has a muted effect, indicating a comparatively lesser influence on the dynamics of the industry. This research contributes to existing literature by providing one of the first quantitative analyses of how macroeconomic factors impact the European T&L business in the context of a geopolitical conflict. Research limitations/implications – A study of the Russian–Ukrainian war may be limited by a number of research constraints. The continuing nature of the conflict, the lack of communication between the parties and potential political prejudice are some of these difficulties. Any research on the Russo- Ukrainian war should be done with these limits in mind. Practical implications – Macroeconomic variables play a significant role on the T&L sector development; therefore, when designing resilience strategies, they need to be accounted for. Originality/value – To the best of authors’ knowledge, this is one of the first studies to analyse how macroeconomic factors affected the European T&L business using a quantitative approach. The macroeconomic variables that were taken into account in this study included interest rates, inflation, oil and petrol prices, as well as the geopolitical risk index.
- The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a CompanyPublication . Pereira, Beatriz; Brás, Gabriela; Vieira, Elvira Pacheco; Borges, Ana Pinto; Vieira, Bruno Miguel; Fonseca, ManuelThe purpose of this paper is to evaluate the use of digital platforms and the sharing of online experiences concerning the sociodemographic profile of the consumer, the perception of the importance of the brand on digital platforms, and the significance of digital content in purchasing decisions. This article is pioneering for simultaneously addressing these three issues. The data is gathered using an online questionnaire distributed from April to May 2023. The analysis, including main component analysis and multiple linear regression models, was conducted using SPSS (version 21), AMOS (version 21), and STATA (version 14). The results indicate that age, level of education and the quality of digital content in the purchasing decision process are key elements in the use of digital platforms and sharing experiences. Companies that comprise the importance of these key elements can develop more effective marketing strategies, creating a positive online presence and cultivating lasting relationships with consumers.