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Statistics for Lost and win-back customers: towards a theoretical framework of customer relationship reactivation

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Lost and win-back customers: towards a theoretical framework of customer relationship reactivation 663

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Lost and Winback_EMAC2012.pdf 1812
Lost and Winback_CRR_Final_7pages.pdf 255
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Full paper SIJ_INBAM2013_final.pdf 1

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