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Statistics for Lost and win-back customers: towards a theoretical framework of customer relationship reactivation

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Lost and win-back customers: towards a theoretical framework of customer relationship reactivation 659

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November 2024 6
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Lost and Winback_EMAC2012.pdf(legacy) 1740
Lost and Winback_CRR_Final_7pages.pdf(legacy) 255
Lost and Winback_EMAC2012.pdf 8
Vieira_Ana.pdf(legacy) 1
Full paper SIJ_INBAM2013_final.pdf(legacy) 1

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