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This research sought to understand the adoption of Wearable devices, analyzing aspects such as
demographic profiles, experiences with technology and personal perceptions. An adaptation of the
UTAUT2 model was made, obtaining responses from university students and frequent internet users
through a survey using the Likert scale questions was administered to 96 participants. Based on the
analysis, there was a tendency for higher acceptance among younger people, those with higher levels
of education and greater technological proficiency among men and more qualified individuals. The
Smartwatch stood out among the devices, followed by the Fitness Bracelet and the Smart Ring. A
variation in social influence was observed according to the type of apparatus. Unexpectedly, social
influence has not proven to be as crucial in the acceptance of wearable devices as initially thought. The
results show a trend towards the adoption of these devices, while also warning of challenges linked to
the perceived value and price of products.
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Lopes, Isabel Maria; Oliveira, Pedro (2025). Adoption of wearables: a UTAUT2 perspective. In IX Regional Helix'25 Transforming regions through innovation, sustainability and collaboration. DOI: 10.34620/978-972-745-355-9