Repository logo
 
Publication

Nudging consumer behavior with social marketing in Portugal: can perception have an Influence over trying insect-based food?

dc.contributor.authorBucea-Manea-Țoniş, Rocsana
dc.contributor.authorMartins, Oliva M.D.
dc.contributor.authorUrdeș, Laura
dc.contributor.authorCoelho, Ana Sofia
dc.contributor.authorSimion, Violeta-Elena
dc.date.accessioned2023-07-25T09:16:31Z
dc.date.available2023-07-25T09:16:31Z
dc.date.issued2023
dc.description.abstractSimple Summary The world population has been continuously growing, along with life expectancy. More people living longer results in greater demand for different resources, such as water and energy, but also for food. It becomes imperative to ensure basic needs, including food of good quality. In this sense, providing food for all increases the demand for human and animal protein. Considering that food production, namely animal protein, has been associated with negative impacts on the environment, it becomes crucial to identify more environmentally friendly alternatives to the growing demand for protein. Insect-based feeding is one of these alternatives. However, not all countries have accepted it. Neophobia and disgust are two major barriers. To overcome these barriers, we need to change behaviors. Social marketing campaigns can help. Abstract Social marketing campaigns are widely used to inform, educate, communicate, and promote healthy behaviors that add benefits to the individual, but also to society and the environment. Considering the low cost and high quality of insect-based food, this research aims to identify the main factors which can be used by social marketing campaigns to help people to try new foods, such as insect-based food. Although it is considered an important alternative to protein, there are a few countries that have not experienced it. In many Western countries, insect-based food is perceived as being disgusting. Neophobia is also a barrier to trying these foods. The main goal is to analyze if social marketing campaigns might influence perception (familiarity, preparation, visual, and information). Our model proves this assumption because we obtained high path coefficients, indicating that perception influences social beliefs, individual beliefs, and consumption intention. Thus, they will increase the consumption intention.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationBucea-Manea-Țoniș, Rocsana; Martins, Oliva M.D.; Urdeș, Laura; Coelho, Ana Sofia; Simion, Violeta-Elena (2023). Nudging consumer behavior with social marketing in Portugal: can perception have an Influence over trying insect-based food?. Insects. 14:6. 547pt_PT
dc.identifier.doi10.3390/insects14060547pt_PT
dc.identifier.urihttp://hdl.handle.net/10198/28585
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherMDPI, Insectspt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectSocial marketingpt_PT
dc.subjectBehaviorpt_PT
dc.subjectInsect-based foodpt_PT
dc.subjectNeophobiapt_PT
dc.subjectPerceptionpt_PT
dc.titleNudging consumer behavior with social marketing in Portugal: can perception have an Influence over trying insect-based food?pt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue14pt_PT
oaire.citation.startPage547pt_PT
oaire.citation.titleInsectspt_PT
oaire.citation.volume6pt_PT
person.familyNameMartins
person.familyNameCoelho
person.givenNameOliva M.D.
person.givenNameAna Sofia
person.identifier1025091
person.identifier2270676
person.identifier.ciencia-id221F-FF93-8879
person.identifier.ciencia-idBC1C-630F-3EA4
person.identifier.orcid0000-0002-2958-691X
person.identifier.orcid0000-0003-3389-3231
person.identifier.ridJ-5951-2015
person.identifier.scopus-author-id55324743500
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationfaaf8b5a-a36d-41ef-89e1-34772e67a535
relation.isAuthorOfPublication111469c0-b9b7-4769-ba84-5e501efb9534
relation.isAuthorOfPublication.latestForDiscoveryfaaf8b5a-a36d-41ef-89e1-34772e67a535

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
insects-14-00547.pdf
Size:
1.96 MB
Format:
Adobe Portable Document Format
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.75 KB
Format:
Item-specific license agreed upon to submission
Description: