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Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation

2026Artigo científico Acesso aberto
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datacite.subject.fosHumanidades::Outras Humanidades
datacite.subject.fosCiências Sociais::Ciências da Comunicação
datacite.subject.fosCiências Sociais::Outras Ciências Sociais
datacite.subject.sdg09:Indústria, Inovação e Infraestruturas
datacite.subject.sdg12:Produção e Consumo Sustentáveis
datacite.subject.sdg13:Ação Climática
dc.contributor.authorBorges, Ana Pinto
dc.contributor.authorVieira, Elvira Pacheco
dc.contributor.authorAlmeida, Antonio Lopes de
dc.contributor.authorRemondes, Jorge
dc.contributor.authorRodrigues, Paula
dc.contributor.authorSkvarciany, Viktorija
dc.date.accessioned2026-03-02T11:12:05Z
dc.date.available2026-03-02T11:12:05Z
dc.date.issued2026
dc.description.abstractSustainability has gone from being merely a normative aspiration to becoming a strategic and communicational imperative, influencing the image of destinations, brand legitimacy, and tourist behavior. At the same time, the need for resilient and regenerative tourism systems, aligned with international guidelines such as those promoted by the World Tourism Organization (UNWTO), is highlighted. In parallel, the advancement of digital technologies, including artificial intelligence, augmented reality, and user experience-centric interfaces, redefines management, marketing, experience, and governance processes, while also raising ethical and social challenges. In an integrated way, the articles studied and compared demonstrate that value creation in contemporary tourism cannot be understood solely in economic terms, but must incorporate environmental responsibility, ethical governance, technological innovation, and meaningful stakeholder engagement. The set of contributions reinforces the central role of communication and marketing as strategic mechanisms to address complexity, promote sustainability, and shape the future of tourism systems.eng
dc.description.sponsorshipThe editors would like to express their sincere gratitude to all authors for the quality and relevance of their contributions, to the reviewers for their rigorous and constructive evaluations, and to the ICTHM2025 scientific and organising committees for fostering an intellectually rich and interdisciplinary conference environment. Appreciation is also extended to the editorial board of the International Journal of Marketing, Communication and New Media for their continued support and commitment to academic excellence.A final thanks to Web of Science (WoS), Journal Citation ReportsTM (JCRTM), Journal Impact FactorTM, Qualis-CAPES, ERIH Plus, REDIB, RCAPP, MIAR, OAJI, LATINDEX, DRJI, Livre, INDEX COPERNICUS, FREE for the support given to the positioning of IJMCNM in the scientific community.
dc.identifier.citationBorges, Ana Pinto; Vieira, Elvira Pacheco; Almeida, Antonio Lopes de; Remondes, Jorge; Rodrigues, Paula; Skvarciany, Viktorija (2026). Reframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformation. Internacional Journal of Marketing Communication and New Media. ISSN 2182-9306. 1-7. DOI: 10.54663/2182-9306.2026
dc.identifier.doi10.54663/2182-9306.2026
dc.identifier.issn2182-9306
dc.identifier.urihttp://hdl.handle.net/10198/35905
dc.language.isoeng
dc.peerreviewedyes
dc.publisherInstituto Superior de Entre Douro e Vouga
dc.relation.ispartofInternational Journal of Marketing, Communication and New Media
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectTourism and hospitality
dc.subjectSustainability
dc.subjectDigital transformation
dc.subjectMarketing strategy
dc.subjectCommunication
dc.subjectDestination competitiveness
dc.subjectResilience
dc.subjectStakeholder engagement
dc.subjectArtificial intelligence
dc.subjectInnovation.
dc.titleReframing communication and marketing in tourism and hospitality: sustainability, technology, and strategic transformationeng
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage7
oaire.citation.startPage1
oaire.citation.titleInternacional Journal of Marketing Communication and New Media
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameVieira
person.givenNameElvira Pacheco
person.identifierA-5395-2010
person.identifier.ciencia-idB913-0565-0908
person.identifier.orcid0000-0002-9296-3896
person.identifier.scopus-author-id180827-009829
relation.isAuthorOfPublication20a7a09b-08b2-4e43-8195-d3eb94852f13
relation.isAuthorOfPublication.latestForDiscovery20a7a09b-08b2-4e43-8195-d3eb94852f13

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