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Evaluation of customer satisfaction in hypermarkets: the impact of national culture and SERVQUAL dimensions

dc.contributor.authorVeloso, Cláudia M.
dc.contributor.authorFernandes, Paula Odete
dc.contributor.authorMagueta, Daniel
dc.date.accessioned2020-04-22T10:02:06Z
dc.date.available2020-04-22T10:02:06Z
dc.date.issued2017
dc.description.abstractThe importance of the retail industry for the Portuguese economy coupled with the criticality of the retailing market for its growth and the relationship between service quality and effectiveness of business deliver the motivation for this study. The aims of this research focus on the intend to develop a methodology for assessing the impact of service quality in hypermarkets of Bragança city on customer satisfaction and behavioural intentions and to specifically comprehend a conceptual model to analyse if (1) the national culture directly influences the perceived service quality (in the five dimensions of SERVQUAL) and indirectly contributes to customer satisfaction and (2) this impacts directly on the intent to return and recommend services and if the intention to return directly influences the recommendation of services. This research is of particular importance to the literature retailing and practitioners, once there are a few studies in this field applied to the Portuguese hypermarkets retailing.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationVeloso, Cláudia M., Magueta, Daniel; Fernandes, P. O. (2017). Evaluation of customer satisfaction in hypermarkets: the impact of national culture and SERVQUAL dimensions. In Proceedings II International Congress Interdisciplinarity in Social and Human Sciences. Universidade Algarve, Faro, Portugal. p. 54. ISBN 978-989-8472-82-3pt_PT
dc.identifier.isbn978-989-8472-82-3
dc.identifier.urihttp://hdl.handle.net/10198/21772
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherUniversidade do Algarvept_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectCustomer satisfactionpt_PT
dc.subjectHypermarkets retailingpt_PT
dc.subjectService qualitypt_PT
dc.subjectBragançapt_PT
dc.titleEvaluation of customer satisfaction in hypermarkets: the impact of national culture and SERVQUAL dimensionspt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceFaro, Portugalpt_PT
oaire.citation.startPage54pt_PT
oaire.citation.titleII International Congress Interdisciplinarity in Social and Human Sciencespt_PT
person.familyNameFernandes
person.givenNamePaula Odete
person.identifierN-3804-2013
person.identifier.ciencia-id991D-9D1E-D67D
person.identifier.orcid0000-0001-8714-4901
person.identifier.scopus-author-id35200741800
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication2269147c-2b53-4d1c-bc1b-f1367d197262
relation.isAuthorOfPublication.latestForDiscovery2269147c-2b53-4d1c-bc1b-f1367d197262

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