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A mind map of factors influencing the choice of eco-friendly and Sustainable products: insights from neuromarketing

2026Documento de conferência Acesso aberto
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datacite.subject.fosCiências Sociais
datacite.subject.sdg04:Educação de Qualidade
datacite.subject.sdg12:Produção e Consumo Sustentáveis
dc.contributor.authorMartins, Oliva M.D.
dc.contributor.authorSilva, Natacha Jesus
dc.contributor.authorMenshikova, Maria
dc.contributor.authorDumančić, Kosjenka
dc.date.accessioned2026-06-16T14:24:45Z
dc.date.available2026-06-16T14:24:45Z
dc.date.issued2026
dc.description.abstractNeuromarketing evaluates human expressions to understand people's behavior, and marketing can exploit the main factors associated with each behavior to help individuals make more conscious and environmentally friendly decisions. The decision making process is complex, but through emotional responses to experiences (products or advertisements), communication can be more assertive if it considers consumer perception. Attractive ecofriendly packaging and messaging, innovative design, and consumer-centred marketing strategies can influence the decision to purchase eco-friendly and sustainable products, especially when they take into account the level of awareness of perceived value among consumers and buyers. Despite considerations (rational, emotional, and associated risks), can people see the same product differently? To answer this question, the objective of this research was defined: to develop a comprehensive understanding of the factors that influence consumer decision-making. On November 27, 2025, this research conducted a literature review in the Web of Science Core Collection, searching for articles related to Neuromarketing to understand consumer decision-making processes, which can be applied to an eco-friendly and sustainable products campaign. The results structured the factors into five dimensions, and a mind map emerges from it.eng
dc.description.sponsorshipThis publication is based upon work from: “EU Circular Economy Network for All, (Eco4All)”, 2023-2027, COST Action CA22124, supported by COST (European Cooperation in Science and Technology).
dc.identifier.citationMartins, Oliva M.D., Silva, Natacha Jesus, Menshikova, Maria, Dumančić, Kosjenka (2026). A mind map of factors influencing the choice of eco-friendly and Sustainable products: insights from neuromarketing. In Consumer rights in the age of the circular economy: towards sustainable and fair production and consumption practices. Universitas. COST Action CA22124 (Eco4All).
dc.identifier.doi10.26341/issn.2241-4010-2026-1b
dc.identifier.urihttp://hdl.handle.net/10198/36895
dc.language.isoeng
dc.peerreviewedyes
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/
dc.subjectConsumer behaviour
dc.subjectNeuromarketing
dc.subjectSustainability
dc.subjectCircular economy
dc.subjectSocial marketing
dc.titleA mind map of factors influencing the choice of eco-friendly and Sustainable products: insights from neuromarketingeng
dc.typeconference object
dspace.entity.typePublication
oaire.citation.titleConsumer rights in the age of the circular economy: towards sustainable and fair production and consumption practices
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNameMartins
person.familyNameSilva
person.givenNameOliva M.D.
person.givenNameNatacha Jesus
person.identifier1025091
person.identifier1653799
person.identifier.ciencia-id221F-FF93-8879
person.identifier.ciencia-idA813-F058-F1BB
person.identifier.orcid0000-0002-2958-691X
person.identifier.orcid0000-0002-6014-5602
person.identifier.ridJ-5951-2015
person.identifier.scopus-author-id55324743500
person.identifier.scopus-author-id57210585810
relation.isAuthorOfPublicationfaaf8b5a-a36d-41ef-89e1-34772e67a535
relation.isAuthorOfPublicationb257896e-aacd-48cc-b2a2-7edc26cf5fd7
relation.isAuthorOfPublication.latestForDiscoveryfaaf8b5a-a36d-41ef-89e1-34772e67a535

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