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Advisor(s)
Abstract(s)
Tourism activities bring on considerable environmental costs, consequently, tourism is not only a climate change victim but also responsible for a significant percentage of the world’s carbon emissions. Due to people’s growing concern with environmental issues, the hospitality sector has been trying to reduce its environmental impact and at the same time managing to improve their green capability. One of the initiatives involved implementing a choice-architecture tool known as nudge. Nudging allows for effortlessly steering people in a desired direction; therefore, how can we promote ‘greener’ consumer behaviour in the hospitality industry through nudging and thereby reduce the industry’s impact on climate change. In order to answer to this question a conceptual methodology was chosen. Such method enables to raise questions and hypotheses that will enlarge the discussion’s scope on green capabilities and on nudge in the hospitality sector. Moreover, a novel theoretical framework for green capabilities is presented. This framework will help to implement nudge in a way that this can work as an accelerator for green capacity building in the hospitality sector. However, we must also refer to the fact that our study being conceptual is like all conceptual studies heavily dependent on the researcher’s own perspectives and experiences.
Description
Keywords
Sustainable/Green behaviour Green capability Green marketing Nudge Climate change Hospitality sector
Pedagogical Context
Citation
Martins, M., da Costa Guerra, R.J., Santos, L., Lopes, L., Conde, A.R. (2025). Enhancing green capability in the hospitality sector through nudging: A conceptual framework. In Marques, J., Ramazanova, M., Albuquerque, H. Tourism and Climate Change. Tourism, Hospitality & Event Management. Cham: Springer Nature. p.121-141. ISBN 9783031991271
Publisher
Springer Nature