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Business to consumer (B2C): barreiras à compra online identificadas por estudantes do ensino superior em Portugal

2021Journal article Restricted access
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dc.contributor.authorRibeiro, Maria Isabel
dc.contributor.authorFernandes, António
dc.contributor.authorLopes, Isabel Maria
dc.contributor.authorGuarda, Teresa
dc.date.accessioned2021-05-19T09:40:56Z
dc.date.available2021-05-19T09:40:56Z
dc.date.issued2021
dc.description.abstractAs tecnologias de informação e comunicação revolucionaram a forma de fazer negócios. O desenvolvimento do comércio eletrónico e o uso massivo da Internet aumentaram a popularidade das compras online em todo o mundo. Por isso, esta investigação teve como objetivos avaliar os fatores que afetam o uso futuro do comércio eletrónico por estudantes do ensino superior em Portugal e, verificar se existem diferenças tendo em conta a nacionalidade, género e idade dos inquiridos. Para isso, foi desenvolvido um estudo quantitativo, transversal e analítico baseado numa amostra por conveniência constituída por 304 não entusiastas da compra online. Apesar de não ser entusiasta da compra online, a maioria dos inquiridos, já é utilizador assíduo da internet há 5 ou mais anos. Contudo, entende que o seu nível conhecimento na realização de compras online é, ainda, muito limitado. As barreiras à compra online mais valorizadas pelos estudantes foram gostar de ver e experimentar os produtos antes de os comprar, falta de confiança nos sistemas de pagamento e nos sites de comércio eletrónico, preocupação com a segurança e privacidade e preferência pelo atendimento presencial. Existem barreiras à compra online nas quais foram identificadas diferenças tendo em conta a nacionalidade, o género e a idade dos estudantes.Information and communication technologies have transformed the way of doing business. The development of e-commerce and the massive use of the Internet have increased the popularity of online shopping around the world. This research aimed to evaluate the factors that affect the future use of electronic commerce by students of higher education in Portugal and to identify differences taking into account the nationality, gender and age of the respondents. A quantitative, cross-sectional and analytical study was developed based on a convenience sample consisting of 304 non fans of online shopping. Despite not being enthusiastic about online shopping, most of the respondents have already been a regular user of the internet for 5 or more years, however, they understand that their level of knowledge in making online purchases is still very limited. The most valued barriers to online shopping by students were enjoying seeing and trying products before buying them, lack of confidence in payment systems and e-commerce sites, concern about security and privacy and preference for face-to-face service. There are barriers to online shopping in which differences have been identified taking into account the nationality, gender and age of students.pt_PT
dc.description.abstractInformation and communication technologies have transformed the way of doing business. The development of e-commerce and the massive use of the Internet have increased the popularity of online shopping around the world. This research aimed to evaluate the factors that affect the future use of electronic commerce by students of higher education in Portugal and to identify differences taking into account the nationality, gender and age of the respondents. A quantitative, cross-sectional and analytical study was developed based on a convenience sample consisting of 304 non fans of online shopping. Despite not being enthusiastic about online shopping, most of the respondents have already been a regular user of the internet for 5 or more years, however, they understand that their level of knowledge in making online purchases is still very limited. The most valued barriers to online shopping by students were enjoying seeing and trying products before buying them, lack of confidence in payment systems and e-commerce sites, concern about security and privacy and preference for face-to-face service. There are barriers to online shopping in which differences have been identified taking into account the nationality, gender and age of students.pt_PT
dc.description.sponsorshipOs autores agradecem à Fundação para a Ciência e a Tecnologia (FCT, Portugal) pelo apoio financeiro ao CIMO (UIDB/00690/2020) através de fundos nacionais FCT/MCTES. UNIAG, unidade de I&D financiada pela FCT, Fundação Portuguesa para o Desenvolvimento da Ciência e Tecnologia, Ministério da Ciência, Tecnologia e Ensino Superior. Projeto nº. UIDB/04752/2020.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationRibeiro, Maria Isabel; Fernandes, António; Lopes, Isabel Maria; Guarda, Teresa (2021). Business to consumer (B2C): barreiras à compra online identificadas por estudantes do ensino superior em Portugal = Business to consumer (B2C): Factors preventing online purchase by students of higher education in Portugal. RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação. ISSN 1646-9895. 2021:E41, p. 207-220pt_PT
dc.identifier.issn1646-9895
dc.identifier.urihttp://hdl.handle.net/10198/23615
dc.language.isoporpt_PT
dc.peerreviewedyespt_PT
dc.publisherAISTIpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectTecnologias de informaçãopt_PT
dc.subjectComércio eletrónicopt_PT
dc.subjectB2Cpt_PT
dc.subjectCompra onlinept_PT
dc.subjectComportamento do consumidorpt_PT
dc.subjectBarreiraspt_PT
dc.titleBusiness to consumer (B2C): barreiras à compra online identificadas por estudantes do ensino superior em Portugalpt_PT
dc.title.alternativeBusiness to consumer (B2C): factors preventing online purchase by students of higher education in Portugalpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage220pt_PT
oaire.citation.issueE41pt_PT
oaire.citation.startPage207pt_PT
oaire.citation.titleRevista Ibérica de Sistemas e Tecnologias de Informaçãopt_PT
person.familyNameRibeiro
person.familyNameFernandes
person.familyNameLopes
person.givenNameMaria Isabel
person.givenNameAntónio
person.givenNameIsabel Maria
person.identifier2474707
person.identifier.ciencia-id8D1B-9409-7921
person.identifier.ciencia-id831E-7E0E-DFC1
person.identifier.ciencia-id8812-AE1C-A316
person.identifier.orcid0000-0002-5425-006X
person.identifier.orcid0000-0002-9971-4796
person.identifier.orcid0000-0002-5614-3516
person.identifier.ridA-1728-2014
person.identifier.scopus-author-id58492545800
person.identifier.scopus-author-id55815966700
person.identifier.scopus-author-id55211017300
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
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relation.isAuthorOfPublication111716db-94a0-4c24-b739-330dc2ae79fc
relation.isAuthorOfPublication.latestForDiscovery111716db-94a0-4c24-b739-330dc2ae79fc

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