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Autores
Orientador(es)
Resumo(s)
This study explores the differences in performance between two groups of grocery stores with different brands. The paper develops a Malmquist-type index to distinguish internal inefficiencies from those associated with the group (or brand) characteristics. A fundamental characteristic of the new index is to compare in a static setting.
Descrição
Palavras-chave
Data envelopment Analysis Malmquist index
Contexto Educativo
Citação
Camanho, Ana; Vaz, Clara B.(2005) - Assessing group performance with Malmquist indices: the evaluation of the brand effect in retailing. In IFORS Triennial Conference. Hawaii