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- Social media usage among wine tourism DMOsPublication . Jorge, Filipa; Teixeira, Mário Sérgio; Fonseca, Carlos; Correia, Ricardo Jorge; Gonçalves, Ramiro ManuelSocial media is an important tool for tourism destination promotion. The usage and the contents published on these platforms have an important role in visitors’ decision-making process. Information and communication technologies are changing DMOs’ markets and communication paradigm, since they allow the interaction between these organizations, visitors, and stakeholders. Therefore, social media are increasing their relevance on DMOs’ marketing strategies. This purpose of this study is to analyze comparatively social media platforms’ usage by six wine tourism DMOs. The results were provided by the analysis of secondary data available on these platforms and DMOs posts on the four most popular social media platforms to tourism industry: Facebook, Instagram, Twitter, and YouTube. Results indicate that DMOs use their official accounts on these platforms on different ways. This study also reveals that Facebook is more interactive than other platforms, and YouTube achieves less engagement levels.
- A conceptual research model proposal of digital marketing adoption and impact on low density tourism regionsPublication . Jorge, Filipa; Teixeira, Mário Sérgio; Correia, Ricardo Jorge; Gonçalves, Ramiro Manuel; Martins, José; Bessa, MaximinoNowadays, tourism faces the technology progress challenge. Tourists are changing the way they search for information and the way they buy tourism products and services. Therefore, becomes important to analyze the influence of relevant digital marketing tools on low density tourism regions success, measured through destination image, tourists’ satisfaction and loyalty. The main aim of this article is to demonstrate the theoretical support of a model about the impact of digital marketing tools technologies on low density tourism region. To achieve this purpose, a literature review will be used as a methodological basis. This study also intends to contribute to the scientific debate through the improvement of knowledge in digital marketing tools applied to tourism and for this industry stakeholders.
- Emotional Intelligence in management and leadership literature – a bibliometric analysisPublication . Campos, Susana; Jorge, Filipa; Correia, Ricardo Jorge; Teixeira, Mário SérgioSeveral organizations value technical competences of their employees, but it is not enough to differentiate them. So, market distinguishes organizational staff with social and behavioural skills, such emotional intelligence, to improve organizational performance. During the recent years, emotional intelligence has gained a great relevance in terms of management and leadership research, in different contexts. This research aims to provide a literature review about emotional intelligence in management and leadership context and identify suggestions for future research. To achieve that purpose, we used a bibliometric analysis methodology, specifically a co-citation analysis, with support of VOSviewer software. The articles used in this research were obtained from Web of Science database and published between 1980 and 2018. As main contributions of this study, we intend to identify the emotional intelligence clusters that result of management and leadership literature, make aware researchers and managers to this subject relevance, and show the research trends about the emotional intelligence as basis for a set of soft skills that improve the individual and organizational performance.