Loading...
2 results
Search Results
Now showing 1 - 2 of 2
- Tracking wine tourists’ movements using gps: evidence from the bairrada wine route, PortugalPublication . Kastenholz, Elisabeth; Caldeira, Ana Maria; Martins, Márcio RibeiroThe chapter discusses the application and value of GPS (Global Positioning System) for tracking tourists’ movements in rural wine tourism destinations using data collected on the Bairrada wine route, Portugal. The chapter analyses the theoretical underpinning for collecting and analysing data for tracking people’s space-time movements, and then identifies the challenges that GPS entails when applied in rural areas for developing wine tourism from visitors’ surveys for enriching mobility insights. It explains the benefits of using GIS cartography combined with additional spatially referenced data for identifying and analysi ng movement patterns. The chapter concludes by discussing the practical implications of the study findings in helping destination managers to make better data-informed decisions regarding regional planning and sustainable tourism development.
- How do tourists consume a rural wine destination in central Portugal?Publication . Caldeira, Ana Maria; Kastenholz, Elisabeth; Silva, Alexia Alves da; Martins, Márcio RibeiroSpace-time tourist behaviour is influenced by numerous factors related both to tourists and the destination. Yet, however complex it may be, understanding and to some extent managing the way tourists move in space and time is crucial to ensuring the quality of their experience, as well as the effective and sustainable management of destinations and attractions. In the rural wine tourism context, studies on space-time behaviour are rare. The present study uses empirical data collected from tourists staying in hotels of the Bairrada Wine Route territory (N = 116), combining a GPS tracking study with a questionnaire survey. Using a time-geographical analytical approach, the GPS tracking data were mapped for a more detailed analysis of the tourists’ movements in the Bairrada terroir. The findings highlight specificities of tourist consumption in the context of rural wine regions and provide valuable insights for destination planning, service design and marketing of the Bairrada Wine Route.