EsACT - Capítulos de Livros
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Browsing EsACT - Capítulos de Livros by Field of Science and Technology (FOS) "Ciências Sociais"
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- Literary tourism in northern Portugal and its contribution to regenerative tourism: preliminary insightsPublication . Sousa, B.B.; Liberato, P.; Rodrigues, C.; Pereira, C.; Malheiro, M.A.; Liberato, D.; Esteves, Elsa Tavares; Carvalho, P.M.; Costa, A.Literary tourism has been the subject of new studies and new approaches in the academic context, not only from a historical and cultural perspective, but also for the benefit of the local community and the progress of the territory This chapter aims to present an embryonic reflection on the importance that literary tourism could represent for the benefit of regenerative tourism and the long- term preservation of territories and communities. This research aims to focus on the context of Northern Portugal (a Portuguese geographical context strongly characterized by its cultural wealth and heritage). Regenerative tourism frameworks point to the restoration and building of social, cultural and environmental conditions in destinations. This initial reflection aims to focus on national visitors, considering the importance that domestic tourism can promote in the interior of each country, as a preponderant element for the good practice of a more regenerative tourism (not only in terms of sustainability, but also in terms of culture, history, literary heritage and local resources).
- Marketing DigitalPublication . Morais, Elisabete PauloO marketing digital é uma área essencial para as empresas que desejam alcançar um público amplo e fazer crescer os seus negócios. Com a crescente digitalização do mundo, o marketing digital tornou-se uma necessidade para muitas empresas, e há várias razões pelas quais isso é tão importante.
- Virtual tourism and the virtual tourist experience: Implications for destination marketingPublication . Martins, Marco; Guerra, Ricardo; Santos, Lara; Lopes, Luisa; Conde, AnaDestination marketing organisations, due to the constant increase of competition, are implementing innovative methods of attracting demand, and technologies are now paramount for destinations. Among the technological advances provided by destinations are the virtual reality tours, which can be enjoyed by users by a variety of reasons, but all impacting destinations' tourism development. One debates how the tourist experience can be improved through the use of virtual reality as a destination marketing tool, drawing upon experiential marketing conceptualisations. With that intent, a semi-systematic literature review was conducted, allowing us to introduce rigour and objectivity into the analysis and discussion. However, conducting an exploratory study also have its disadvantages, as it is an interpretive exercise and therefore, heavily dependent on the researcher's own perspective. We provide a new framework, that addresses the interrelationship between virtual reality, virtual reality experiences and destination marketing. At the end, possible future research avenues are outlined.