Percorrer por autor "Zan, Hasan"
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- Outsourcing sales services as a market entry strategy: the bosfora model for turkish manufacturers in PortugalPublication . Zan, Hasan; Rodrigues, PedroThis thesis studies the creation of a business plan that would use field marketing techniques and sales service outsourcing to help Turkish manufacturers enter the Portuguese market. The study uses a staged approach that combines market research, client involvement, and MVP testing to address issues including pricing competition, logistical obstacles, and market unfamiliarity. Iterative changes to pricing, product offers, and operational procedures are informed by input from Portuguese consumers, guaranteeing market alignment. In order to determine the demand for Turkish products, the study first conducts thorough market analysis using both qualitative and quantitative methodologies. Contacting Portuguese companies in a range of industries, sending them product catalogs, and getting comments to determine customer interest were all part of the first outreach. In order to assess the viability of the business concept and enable iterative adjustments based on customer feedback, a Minimum Viable Product (MVP) was created and still on-going. pricing, operating procedures, and product offers were modified (ongoing) in accordance with market expectations through the use of statistical analysis and hands on involvement. The outcomes show how outsourcing sales services may help build customer connections and get over obstacles to market access. By addressing issues like price inequalities, adaptive techniques still working on the business model's scalability and adaptability. By providing a tried-and-true framework for sustainable cross border trade, this study works towards closing the market gap between countries.